BUILDING A BETTER MOUTHTRAP
AFTER YEARS OF CHEESINESS, FAST-FOOD ARCHITECTS HAVE IT THEIR WAY
Tokyo Express felt very strongly about that," Schaffer says. Although they didn't want to discount all their Oriental flavor, their image is that, `We're American fast food.'"
In the wry closing to Orange Roofs, Golden Arches, Philip Langdon wrote, As of now, the most encouraging thing that can be said is that the evolution of chain-restaurant design has not yet reached its conclusion." Six years later, with the Rural Road McDonald's and the Dobson Road Tokyo Express, it may have. Golden Arches are history; we're entering the golden age of fast-food architecture.
part 2 of 2
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