THE SPANGLISH INVASIONKNAI DEBUTS THE VALLEY'S FIRST BILINGUAL RADIO SHOW IN YEARS

But clearly the listenership is out there--a free show sponsored by KOHT and featuring the Barrio Boyz drew 20,000 people to a park in Tucson. Whether it's an audience advertisers care to reach remains to be seen.

"The stations in Phoenix are probably sitting back saying, 'We're gonna wait and see,'" Rivas says.

"It could work," says Mario Gonzalez, KSUN's skeptical program director. "But only time will tell. In my humble opinion, it doesn't make no sense."
"Nobody has done what he [Cortez] is doing," says Bobby Gonzales, a member of local band Barrio Latino. "And nobody does what James [Rivas] is doing. If you put those two personalities together, you'd have a hell of a show.