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To be honest, it was the whole image thing that roped in Luc’a Hassard at the age of 12.
Beautiful and famous, yet warm, down-to-earth and close to her family--that was the image of Selena Quintanilla Perez, the Mexican pop superstar who earned widespread admiration among fans in the U.S.-Mexico borderlands known as la frontera.
In the wake of Selena's murder seven months ago, Hassard and a growing number of Latina girls along the border have learned to imitate the Tejano superstar. But unlike the diminutive divas who don their sassy duds strictly in contest settings, Luc’a is a pro--earning as much as $250 a performance.
When she started her Selena act, Luc’a was far from your typical bubblegum, baggy-pantsed, Boyz II Men seventh grader. To begin with, she could barely speak English. She was also no slouch with a microphone. The daughter of musician parents who moved to Phoenix five years ago from the Mexican state of Sonora, Luc’a had already learned to croon the tunes of Mexican singers like Gloria Trev’ and Alejandra Guzm‡n.
Then she discovered Selena, a product of the borderlands herself.
Selena helped pioneer a modernized form of Tejano by spicing the accordion-driven TexMex folk music with flavors of hip-hop and cumbia. Her stardom mushroomed onthe strength of hits like "Dondequiera Que EstŽs" and "Amor Prohibido," and multiplatinum-album sales demonstrated a cross-generational appeal that was unprecedented in American pop music. Despite her massive commercial success, Selena continued to live next door to her parents in the Molina barrio of Corpus Christi, Texas--the neighborhood where she was born.
Neighbors said it wasn't unusual to see her bargain-hunting by herself at the mall or waxing her Porsche in her front yard. Selena's husband, brother and sister all played in her band. She was a Jehovah's Witness whose signature look was a bare midriff and glitter-studded bustier, and as her celebrity seeped into the mainstream press--one performance with fellow Tejano star Emilio at the Houston Astrodome drew 61,000 fans--she was dubbed the Latina Madonna.
Luc’a Hassard, in her South Phoenix home near Central and Southern avenues, was enamored of the star as an early teen and began to mimic her look and style. Selena didn't wear dresses that showed too much leg or sing lyrics that were overly suggestive.
"Gloria Trev’ did," the 15-year-old says now. "She said bad words in her songs. When I did that, I was 11 years old, so I didn't know it was bad."
Selena, who won her first Grammy two years ago, was on the verge of mainstream celebrity as 1995 began. At 23, she was recording her first English-language album, which included a tangy duet with former Talking Heads leader David Byrne.
However, Selena's blossoming career was cut short on March 31 when she was shot in the back by Yolanda Saldivar, the founder of her fan club. Saldivar, who had been fired from her position as the club's president because Selena's family suspected her of embezzlement, was convicted of murder two weeks ago and sentenced to life in prison. She maintains the shooting was an accident.
It was lunchtime at South Mountain High School when Luc’a heard the news on TV that Selena was dead. Students went teary-eyed, some boys lamenting that their girlfriend, their sister, had died, while others callously laughed, unable to understand. "I couldn't believe it," Luc’a says. "She was my favorite singer."
Selena's English-language album was released after her death. Although only four songs had been recorded before she was killed (the recording was filled out with reissues of some of Selena's Spanish-language hits), the album entered the Billboard charts at No. 1, selling 175,000 copies in a single day.
The show of grief that followed Selena's death caught middle America by surprise, the same way the death of Kurt Cobain lay bare an intergenerational chasm and perplexed baby boomers who couldn't understand how someone they knew so little about could be so important to so many.
With Selena, the chasm was a cultural one. In death, she exposed an undercurrent along lafrontera that was as invisible to people in Oaxaca and Guadalajara as it was to folks in Portland and Kansas City, and even to people on the other side of the tracks in Corpus Christi. The culture-within-a-culture is reverential in its devotion to the singer, because she had helped do what many parents could not accomplish on their own: bring their Americanized children back to Spanish.
In places like Harlingen, Texas, however, the battles among Selena impersonators have gotten ugly. Maniacal parents determined that their daughters will win the latest Selena look-alike contest have resorted topilfering song lists, driving their little bustier-topped, navel-flashing chiquitas to tears. Last month, a Houston newspaper reported that one girl earned a good spanking when she got home for failing to win a competition.
Luc’a, at 15, is above all that. She is her own little woman--standing about four and a half feet tall and conveying an unassuming confidence. She comes out of her house one morning in a poufy blue cap and wispy yellow blouse (navel exposed, natch), looking eerily like the slain singer. One of her Selena impersonator outfits? No, she says, this is just what she wears to school.