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Well, even if the whole September 67 exercise smacked more of publicity stunt than genuine musical expression, Worrell shrewdly picked up on a sentiment that's been blowing in the wind for a couple of years. Pavement, once the most worshiped band in the alt-rock constellation, was now vulnerable. Like a cocky heavyweight whose reflexes had slowed a bit, Pavement had to stand and take it when adversaries unloaded on it. The major bone of contention: This band might just be too smart for its own good. For some, Malkmus' smart-ass lyrics, his too-cool-to-hit-the-pitch vocals, and even his perpetual smirk suddenly shifted from endearing assets to annoying liabilities. Some questioned whether the members of Pavement really cared about anything, or whether the whole shebang--including their career--was just an existential joke for them.
"We're not that smart," reassures guitarist and founding member Scott Kannberg. "If we were, we'd be superstars. We would have infiltrated everything. We can only do it so far."
The mini-backlash began in 1995 with the release of Wowee Zowee!. Up to that point, everything Pavement touched reaped massive acclaim and exceeded the band's always modest expectations. When Kannberg (also known by the nom de rock Spiral Stairs) and Malkmus first recorded together in 1989, all they hoped for, according to Kannberg, was "to put a single out, to have something in the history of music."
A veritable Glimmer Twins of the Pacific Coast, Kannberg and Malkmus met in third grade on an elementary school soccer field in Stockton, California. In high school, Malkmus moved to Los Angeles for a couple of years, and returned to Stockton with newfound underground-rock influences. It set a pattern for their friendship.
Malkmus would go off to college and come back to share record collections with Kannberg. They would record a few tracks, and Malkmus would head off to Europe. When Kannberg raised the money to release the tracks as an EP (Slay Tracks 1933-1969), the response was shocking. Letters began pouring in from avid fans, among them British DJ John Peel and members of the Wedding Present. Like a Garfunkel stuck in New York while Simon's living in London as their single blows up, Kannberg awaited Malkmus' return so they could record a follow-up.
Soon they were augmented by a full band, including Gary Young, a fortysomething studio owner and gloriously sloppy drummer known to suck on a vodka bottle like a baby with its pacifier.
The slightly delusional Young believed Pavement was on a commercial par with U2 and told the band it could sign with a major label for $5 million. Perhaps the best of many Young stories involves him duping the vice president of Sony into sending a limo for him to meet and negotiate a deal, unbeknownst to the band. While waiting in the Sony offices, he downed a bottle of vodka. It took only five minutes for the Sony exec to realize that the incoherent man in front of him didn't speak for the group. In typically unambitious Pavement fashion, the band laughed off such potential embarrassments.
"We came from the school of seeing bands like the Butthole Surfers, who were total fuck-ups," Kannberg says. "We didn't think this was anything different. We thought it was great."
At every step, the band members looked upon their music as an occasional diversion, something they would do for their own amusement. All that changed in '92, with the release of their first full-length album, Slanted and Enchanted.
Slanted was alt-rock's second pivotal release of the decade, and although it came only a few months after the first--Nirvana's Nevermind--the two albums couldn't have been more different. Whereas Nevermind was a consciously big, powerhouse production rife with a lifetime's worth of pent-up rage, Slanted and Enchanted was lo-fi and loaded with ironic word play. Like Lou Reed in his naive Velvet Underground heyday, Kannberg and Malkmus could sound like 3-year-olds ripping at their guitar strings for the first time, then stun you with the kind of off-kilter brilliance that a more studied player would never consider.
Thanks to a new road-tested cohesion and Young's departure in favor of Steve West, the band reached a new level of accessibility with its next album, Crooked Rain, Crooked Rain. With the irresistibly giddy single "Cut Your Hair," Malkmus mocked the absurdity of rock careerism ("Did you see the drummer's hair?"), even as he realized that the joke's on him, too. On "Gold Soundz," he caps off an infectious first verse by singing, "We're coming to the chorus now." Like some twisted postmodern magician who gives away the secret of his tricks before performing them, Malkmus seems to say that in this jaded era, the old rock formulas must be honestly exposed before they can again be used.