In 1993, when KEDJ debuted on the local airwaves, starting an alternative-rock radio station was a safe bet. Nirvana and Pearl Jam had shattered the old programming order, and Lollapalooza Nation was congregating every summer to celebrate the shared triumph of a new music revolution.
In 2000, Nirvana and Lollapalooza are both history, and Pearl Jam's Eddie Vedder is about as relevant to today's youth as Eddie Cantor. Not surprisingly, the alt-rock format has taken a pounding in many markets. But KEDJ, also known as "The Edge," has survived it all: Kurt Cobain's suicide, the teen-pap meltdown of MTV and even a 1999 sale that saw New York-based conglomerate Big City Radio take over the station.
The Edge has survived by adapting to the changing definitions of "alternative," loading up on the rap-metal dementia of Limp Bizkit and Korn, while maintaining a soft spot for three-chord pop-punksters like Blink 182, the Offspring and Green Day. In a city that loves to moan about its lack of a college radio station, KEDJ remains the best bet for guitar-based music that fits in the wide demographic slot between prepubescent and postmenopausal.