Then there is the Zubia brothers' Mexican-American heritage, which, from the viewpoint of a record company, swings well with the country's current appetite for all things Latino.
As a songwriting duo, the Zubias have carved themselves a niche. Whether it will ever pay off is anyone's guess. "Niche just means that we won't be successful," laughs Mark.
"My brother and I are not pop songwriters in your normal sense of the word. I mean, we have pop leanings, but I don't think we are going to write you a song that has all these blatant pop hooks."
So the way he sees it, his confidence in rock 'n' roll as a career choice is infused with heavy doses of reality.
"I hope to just break even with this new record."
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