Everyone should have a cause. For KTAR afternoon host Tony Femino, the crusade of 2001 has been the brutal Valley heat (and the accompanying electricity costs). So, a few months ago, Femino launched a one-man campaign to get Avondale to give city employees the day off whenever thermostats exceed 115 degrees. If the plan has little chance of actually being enacted, you can't blame Femino for trying. An L.A. native with a history in sports talk, Femino brings much of that genre's game-face attitude to his shows, which are informative but irreverent, newsy but willing to venture into pop-culture silliness. It's to Femino's credit that he can dissect a presidential-election controversy or chat up Loni Anderson with equal enthusiasm.