Best TV Ad Campaign

"When I was injured in an accident . . ." With those familiar words, we bet you can already hear the creepy client endorsements from the Goldberg & Osborne commercials, featuring everybody's favorite shell-shocked accident victims, filmed from the waist up and speaking in a sort of Percocet-induced Night of the Living Dead monotone. Countless times per week, G&O airs the same hypnotic pitch: how the Valley-based attorney chain came to the rescue of a wrongfully injured zombie by obtaining a million-dollar McSettlement. Yet, because of the ad's Stanley Kubrick feel, you can't resist watching, can you? You can't look away. It's sort of like seeing . . . a car accident.