By New Times
By Derek Askey
By Mark Deming
By Serene Dominic
By Jason Keil
By Robrt L. Pela and Amy Silverman
By Jeff Moses
By Serene Dominic
Sometimes it seems the path to teen-pop stardom is traveled by supersonic space rocket. Drawing from our nation's apparently abundant pool of singing and dancing dream prom queens, new Mandys, Krystals and Christinas are discovered, groomed, prepped and launched into the pop music limelight faster than George Jetson carpooling daughter Judy and her friends to Orbit High. They invade our collective psyche, torture young libidos, then -- just as jet-propelled -- retire to careers as MTV game-show regulars before we ever get to know them beyond the depth of their belly buttons.
But sometimes, as in the case of Sedona teen Michelle Branch, the road to success is traveled by golf cart. And sometimes, golf cart is better.
"I met my future manager when he was vacationing in Sedona," goes the effervescent 18-year-old's story. "He got roped into a time-share tour, and the woman giving him the tour was a family friend of ours."
In a twist of fate that could only happen in Arizona's touristy red-rock oasis, the prospect told the family friend he was from L.A. and he was in the music business.
Like almost everyone in the small, artsy town, the saleswoman knew of young Michelle's talents. Her supportive, free-thinking parents -- think Steven and Elise Keaton, if Mallory ever really had any musical talent -- had been coaxing their pretty prodigy onstage at every fair and art festival they could find. So while the L.A. hotshot was busy pouring over the vacation brochure, the friend speed-dialed the Branches' number and told Michelle to get down there, fast.
"I was only 15, and my parents were out at the time," Branch says, "so I jumped in a golf cart and I went down there and met him. He called me about a month later, and that was where it all began."
At the time, Branch was playing acoustic guitar and singing wide-eyed folkie songs for the local art festival trollers. With the backing of her parents, Michelle had even recorded an independent CD, Broken Bracelet, which showcased her assured, strong voice on a handful of well-crafted originals and a charmingly waif-like take on Rickie Lee Jones' hopeful ode, "Stewart's Coat."
If that music mogul checking out the trade-up options at Sedona's latest vacation resort had put Branch on the immediate fast track, her major-label debut might have come at the unfortunate tail end of a wave of feisty chicks-with-guitars, landing Branch in the CD bins just as fickle record buyers were beginning to tire of all the Melissas, Sheryls, Jewels and Merediths, swinging low-slung guitars around their slim midriffs.
But something funny happened on Michelle Branch's way to becoming the next Lisa Loeb. She became the anti-Britney.
As it happened, Branch's big-label debut four months ago, on Madonna's Maverick Records, arrived at the precise moment the TRL crowd was finally voting to retire all the pre-fab pop princesses the music biz has been tantalizing us with ever since Britney Spears hit big as the world's naughtiest schoolgirl in her January, 1999 coming-out video. Since the release of The Spirit Room, and its appropriately named first single "Everywhere," young pop fans have been filling Internet message boards with breathless proclamations heralding their new discovery. Suddenly, the age-old image of the girl with the guitar is being received as something revolutionary. Again.
"Awesome!" raves Lindzee K on the Rolling Stone message boards. "I have been waiting for a girl like Michelle Branch: a great voice with musical talent. I was getting sick of all that pop crap like Britney, Christina and Backstreet Boys. None of them have any musical talent at all! They just sing -- with tons of electronics, I might add -- and dance to stuff they didn't even think of. Michelle's song 'Everywhere' is great, and she made it up herself!"
Victoria Davis of Corpus Christi, Texas -- a 14-year-old MTV devotee who started the Web site "Attack TRL" in an amazingly well-strategized campaign to put Branch's video for "Everywhere" at the top of the Total Request Livedaily countdown -- explains why pop fans her age are rooting for Branch to topple all the Jessica Simpsons and Christina Milians from the top five.
"She's so different," Victoria gushes. "She plays guitar, and she writes from the heart, and she's got more of a rock edge. She's so much more than your average pop star/Britney wanna-be."
Michelle herself insists she isn't on any personal quest to unseat Princess Brit. "Hey, I wish I could dance like that!" she laughs good-naturedly. But she thinks she has a clue why so many young listeners are reacting to her as the answer to their collective prayers.
"The thing is, a lot of my peers, a lot of my friends, we got into record buying when the teen pop thing really came on the scene," she theorizes. "And so a lot of my age group has actually never seen a live band play. A lot of them have seen track acts," she says, referring to the now-popular tactic of taking young singing sensations on the concert tour circuit backed with nothing but recorded music tracks. "I give them a real rock show -- and for a lot of kids, that's something new."