Have It Our Way

Baked Bean Dippers? They're a hit at BK in the U.K.

Like it or not, American fast food has overtaken the Hollywood movie as America's cultural ambassador to the planet. You can hardly take a photograph of any major world capital these days without an all-too-familiar fast-food logo lurking somewhere in the background.

In many countries, this creates ill feeling toward America's fast-food franchising pioneers. But the blame should really land squarely at the feet of one man, the real pioneer of portable food, John Montagu, the fourth Earl of Sandwich (whose name is that of a pretty English town which now boasts both a McDonald's and a Burger King).

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