By Melissa Fossum
By Lauren Wise
By New Times
By Amanda Savage
By Jason P. Woodbury
By Troy Farah
By New Times
Switch on the radio, and there it is: the sweet, breathy female voice cooing reassuringly that she's "always on time," sexily declaring "I'm real," or simply asking with concern, "What would you do?" Then, jarring us out of our complacent love vibe like a slap upside the head, comes the gruff-voiced, thuggish male rapper, letting us know this is one tough world where sentiments like "all you need is love" are so September 10th.
"What's love got to do with a little ménage à?" bellows Fat Joe between new R&B buzz girl Ashanti's melodic proclamations of "It's about us, it's about trust."
"I know you got issues," interjects the rotund rapper. "But you need to understand that you got sumthin' wit you."
Flip the dial, and there's J.Lo singing gently, "Maybe we can be friends/La da da da da da," while her pal Ja Rule eyes her famous derrière and growls, "If it get any fatter, man, the Rule gonna have to get at her!"
It's a he said-she said interplay worthy of its own UPN sitcom. Archie and Edith, hip-hop style. We roll with MC Arch's bleepin' rants on world issues and horny R-rated solutions to every problem, knowing Lil' Edith is coming back in the chorus to serenade us with more sweet nothings that somehow become more essential after each rough rap from her world-weary man.
The rocky marriage between rough-edged rapper and refined soul songbird is popping up on remixes and album tracks by everybody from R&B divas like Janet and Toni Braxton to newcomers Alicia Keys and Tweet. And the sound has already produced its own star in the form of 21-year-old Ashanti Douglas, the angelic-voiced Glen Cove, New York, beauty who's made a name for herself providing standout melodic relief on the choruses of rap hits like Ja Rule's "Always on Time," Fat Joe's "What's Luv" and the studio-resurrected Pig Pun's "How We Roll." Her first solo single, "Foolish," has skyrocketed to No. 1 on the Billboard singles chart with help from a video casting her as a married-to-the-mob moll in a GoodFellas send-up co-starring some of her raucous Murder, Inc. label mates. And while every word the soothing chanteuse sings on her debut album, Ashanti, is wholesome enough to work as background music on Disney's Proud Family, the CD earns a PMRC warning sticker thanks to the raunchy rhymes of her gangsta guests and a couple of spoken skits that crank up the dramatics between the good, fine woman and the big, bad man.
Not surprisingly, the formula has struck a nerve. Originally booked as a mid-concert filler between headliners Naughty by Nature and the Miss Hawaiian Tropic models at this Saturday's decidedly non-diva-worthy Phat Fuzion Car Show and Concert at the Peoria Sports Complex, Ashanti has already blown up as a star too hot for second billing.
"I wanna see Ashanti -- and all them other cool people she's playing with," bursts a sassy young female caller hoping to score tickets on local hip-hop/R&B station Power 92. "But Ashanti's my girl!"
In danger of being overlooked -- again -- at this car-bopping hip-hop fest is New Jersey's teenaged R&B trio 3LW, cast in the unenviable position of following Ashanti on the handful of radio promo concerts they've been doing together. Last summer the group was both blessed and cursed with the opening spot on MTV's TRL Tour, casting the threesome as aspiring little sisters to headlining glamour girls Destiny's Child. This time out they're performing with a refueled Naughty by Nature, riding high on the success of their hit together, "Feels Good," but already overshadowed by Ashanti's breakout popularity.
Not coincidentally, 3LW has been getting teamed with gruff-voiced rappers, too, in the remixes and soundtrack songs that have kept them on the charts since their self-titled debut album peaked last year. The remix of their single "Playas Gon' Play" featured a guest appearance by rap heavyweight Jay-Z, and "Feels Good" is currently sitting at No. 1 on Billboard's rap chart. Their second album (due to drop in mid-September) is being produced by the king of remixes himself, rap mogul P. Diddy. And the album's first single, "Close to You," set for release next month, features a cameo by fellow Bad Boy rapper Loon.
It makes sense: If mixing ice-grill scowling rappers with sweet-voiced soul singers is the secret sauce spicing up today's hits, ain't nobody sweeter than 15-year-old Kiely Williams, 17-year-old Naturi Naughton and 18-year-old Adrienne Bailon -- the "3 Little Women" of 3LW. And with P. Diddy at the helm, there'll surely be no shortage of testosterone-pumping freestylers lining up to work with the blossoming beauties.
But is 3LW too sweet to get crunked up in the current wave of girls-with-gangstas? This is, after all, the same trio of high schoolers heard on the theme song to the Nickelodeon show Taina and whose hits "No More (Baby Ima Do Right)" and "Playas Gon' Play" have already earned them lifetime heavy rotation on Radio Disney. Their wholesome image has even been tapped by the Office of National Drug Control Policy for a series of public service announcements. Can P. Diddy get these girls to party with his Bad Boys buddies without landing in court, yet again, for contributing to the delinquency of these adored minors?