In any local music scene, a band announcing a new album with a CD release party is like somebody celebrating a bowel movement. Everybody does it, some several times a week. However, when the band known as Haggis wanted to draw attention to its latest CD, Karma Suits Ya, it did so with a stylish sense of the occasional that made the CD release parties thrown by established indie labels seem like empty gestures.
Not only did Haggis play two back-to-back CD release party blasts at Hollywood Alley, the Tartan Four held a not-so-secret listening party at a local British pub. Haggis fans were spared bagpipe music this time around and were treated to goodie bags, raffled tee shirts, free drinks and food provided by the British Open Pub and Guinness. It was a Bacchanalian blast that made you swear it was 1975 and the Faces were launching a tour.
The Haggis name was reinforced at the buffet table; what people thought were Swedish meatballs was actually the national dish of Scotland. Yup, boiled sheep's intestines, although the delicacy has been known to include sheep's lung, stomach, heart and liver in casings, depending on their availability in the U.S. and how many transplanted Scots are in line ahead of you, waiting for baa-baa's innards. The move was sheer genius. Years from now, the band's fans will remember which Karma Suits Ya song was playing the first time they ate haggis.