Luckily for listeners, KUPD's management got bored with Dave Pratt too. In early September, they replaced him with the relatively young, inexperienced DJ from the floundering sort-of-alt-rock station The Zone.
The show started slowly thanks to 9/11 and KUPD's mistake of teaming Holmberg with a doormat of a Hooters girl for a sidekick. But as the new team jelled, and as laughing at edgy, dark, gloriously twisted jokes became okay again, the Morning Sickness took off.
Now Holmberg and crew are the second-highest-rated morning show in Phoenix behind Howard Stern. And their numbers have been just as good as, and sometimes better than, Pratt's, who had 20 years to build his audience.
Now Holmberg just needs to overcome Stern. It should happen. Day in, day out, Holmberg puts on a much better show.