Best Refuge For The Nebraska Diaspora

Sharing a block with a Mexican restaurant and a row of showrooms shilling Southwestern furniture, it sits there like the visiting bumpkin cousin at Christmas dinner. Maybe it doesn't fit in, but we have to count it as one of our own. Big Red of the Desert is a place of safekeeping, a source of succor, for a very specific set of people in the Valley -- misplaced Nebraskans. Inside, you'll find all manner of material devoted to the NCAA's perpetual naturals, the University of Nebraska Cornhuskers.

You heard right. All they sell is Huskers gear: sweat shirts, jogging pants and every possible riff on the tee shirt, from tank top to toddler size. Collapsible tailgate chairs are in long supply, too, and so are Husker stickers, license plates and foam beer can coolers. Why do they call the team "Big Red"? Because it beats the shit out of "Cornhuskers." But more important, why is this store here, in a city known not for football but for its sunny climes? Well, if you've ever been to Nebraska, you might understand that it's an even trade.