For most Valley rock clubs, local rock bands are occasional openers for national acts. When the Emerald books a national act, it's some out-of-town band you've never heard of, hoping the bill's local acts attract enough people so they make their gas money back. Local bands drive the Emerald's weekly roster, and with its no-cover-charge policy, it's a great place to check out a new band and not get soaked by greedy promoters and parking garages. And while you once may have needed the extra beer cash to deaden the pain of loud bands incapable of dialing into their own sound, the latest P.A. system upgrade has made a vast improvement.
Its Wednesday night blasts with house band the Hypno-Twists make the Emerald the best place to go out in the middle of the week, while the rest of the week has featured such great local bands as the Liars Club, Beat Angels, the Getaways, Seven Storey, Korova Milk Bar, Lovers of Guts, Sonic Thrills, Velveteen Dream and Meatwhistle, plus other diverting local entertainment like DJ's Tato Soul Trax on Tuesdays, Jim Cherry's Gullaballoo variety show on Sundays and art displays during the week.