This is the place to get decked out in the latest NASCAR and racing gear while picking up precision models of your favorite race car. Billing itself as the “full service racing collectibles retail store,” Action has more gizmos with corporate logos than Richard Petty’s jump suit.
Dressed out in its new Tempe digs, Action features a complete line of precision scale-model stock cars, sales of which are restricted to members of the Racing Collectible Club of America. The individually numbered, die-cast stock car models are a hot item in the collectibles world, sometimes fetching big bucks among the faithful.
The centerpiece of the store is a stock car driven by Dale Earnhardt in a NASCAR race. The car has cut-away panels over half the body, exposing the inner workings of the machine, including the $80,000 engine that employees fire up from time to time.
But that’s not the only car on display. A museum is integrated into the retail store, jammed with full-size cars including hot rods, a ’57 Chevy, some vintage Mercurys, driver uniforms, shoes, helmets and other memorabilia.
Gentlemen (and women), start your engines, and get on down to Action.