By New Times
By Derek Askey
By Mark Deming
By Serene Dominic
By Jason Keil
By Robrt L. Pela and Amy Silverman
By Jeff Moses
By Serene Dominic
It was approximately 3:30 in the morning, as I sat in my parents' basement loading my father's Hank Williams Jr.'s Greatest Hits, Vol. 1CD into my brand-new Dell MP3 player, that I realized my Christmas gift may completely ruin my life.
The Dell player is basically a clone of Apple's iPod, which was far from being first on the market, but was the first MP3 player to officially go nuclear in cultural terms. For the layman, the Midwestern schlub, the casual music fan, the USA Today subscriber, Christmas 2003 marks the exact point at which iPod Nation stormed Castle Grayskull and officially effected Rock Zeitgeist regime change.
The sure sign of iPod's dominion: copycats. It's not a movement until everyone and your grandma blatantly rip off the market leader's innovation. Take nü-metal, for example. Your grandma totally ruined that shit.
Behold: Every major music mag's December issue overflowed with ads for iPod rip-offs; a brief whirlwind shopping tour yields fine products manufactured by Dell, Napster, RCA, Sony, Philips, Rio, TDK and the innovatively named iRiver and iRock. Virtually every newspaper and magazine in existence ran compare-and-contrast pieces on the damn things for curious Christmas-shopping grandmas. And the phrase "What the kids these days will be downloading on their iPods" has officially entered the quasi-hipster lexicon of overused terms that legally justify repeated blows to the face. Shake it like a Polaroid picture!
The competitive ad blitz notwithstanding, only Apple overlord Steve Jobs scored the gushing Rolling Stone interview, in which he got to crow -- alongside a photo op with an iPod-wielding Sheryl Crow -- about Apple's feat of selling nearly 1.5 million iPods and peddling 20 million downloads on iTunes, its heavily hyped dollar-per-song service that will single-handedly convince people to stop stealing music -- you heartless terrorist bastards. Maybe.
Yet though the illegal downloading racket is a dependable journalistic horse, let us momentarily dismount. Jobs now has unironic titles like "savior of the desperately fucked-up music industry" attached to his name, but his genius moment may reside in the way -- just like the iMac and other Apple products before it -- he has made the iPod so goddamned cool.
Ice-cold, as Andre 3000 would say.
Consider the utopian ideal presented by the iPod and all its disciples: your own badass self, hilariously uncomfortable "ear bud" headphones jammed into your head, with 5,000 of your favorite songs dumped into a cigarette-pack-size computer set on "shuffle" so you can veer erratically from King Tubby to King's X to King Missile's "Detachable Penis" as you pick up the dry cleaning. Radio has failed you. Portable CD players limited you. But now you're an all-powerful DJ, with the single most dangerous item in your home -- your CD collection -- in the palm of your hand.
As a violent expression of your cultural identity, an iPod is every bit as dangerous as a concealed Glock. The old High Fidelity mantra that "You are what you like" still holds true, and nothing declares what you like more forcefully than your CD collection. Most people collect CDs solely to arrange them -- alphabetically and by release date, of course -- in a comically oversize CD rack and just stare at 'em, arms outstretched, beaming. This Is Who I Am, the divine accumulation of my fabulous eclecticism. And in the event of an earthquake, Who I Am can tip over and literally crush me.
And now you can stuff Who I Am down your pants if you suspect you're about to be mugged.
For those of us who don't own firearms, CD collections serve as the classic extension-of-ego trophy: cultural superiority through pure quantity, pure volume. You don't collect wildly eclectic CDs because you enjoy wildly eclectic music; you collect wildly eclectic CDs because you want people to thinkyou enjoy wildly eclectic music. The iPods and their ilk have simply made this self-aggrandizing process simple and portable.
Wired magazine recently noted the "playlisting" phenomenon on college campuses, wherein students list their entire iPod contents online, allowing them to choose (or reject) romantic prospects based entirely on the artists contained therein. Chumps with too much Candlebox and not enough Can are now more easily kicked to the curb.
But it's all a guise, a façade -- iPods have only made it easier to hide who you really are. Fact: 80 percent of your CD collection hardly ever gets played. Most folks claim wildly sprawling tastes, but secretly rocket their Kias across Tempe Town Lake blasting the same eight CDs in continual rotation. We like repetition. We like familiarity. Stop lying to yourself, and using the contents of your iPod to lie to others. Admit the truth.
I'll start: For about two weeks, the only song I'd play in my car was "Stacy's Mom" by Fountains of Wayne.
Fuck, that was embarrassing. Never mind.
MP3 players are deadly in the way they appeal to the narcissistic record-collector geek in all of us, rendering us drooling, bag-eyed, obsessive-compulsive fools who painstakingly type in album after album and track name after track name just so everything's absolutely perfect. I personally am infuriated by my Dell's refusal to accept Popas a U2 album -- despite loading several of my mother's U2 records into the damn thing, it insists on listing Popseparately, as some sort of parallel-universe U2, perhaps coyly trying to banish into solitary confinement the band's lemon-riding, irony-overload electronica phase.
Smart computers, these. Perhaps too smart. Perhaps lethal in the way they slyly appeal to our look-how-varied-my-tastes-are vanity. Enjoy your iPods and iPod clones, kids: a fantastic invention, truly life-altering. But make sure you're carrying them around, and not the other way around. Or else you might find yourself listening to Hank Williams Jr.'s "Whiskey Bent and Hell Bound" for what you suddenly realize is no reason, no damn reason at all.