By Amy Silverman
By Olivia LaVecchia
By Monica Alonzo and Stephen Lemons
By Chris Parker
By Michael Lacey
By Weston Phippen
Would bands do just as well applying to SXSW without the Arizona Rock Coalition? Who knows? But these bands have more information because of A.R.C.: interviews with bands that have made it to SXSW, information (at A.R.C. meetings) from others who've tried and missed, and technical advice about their demos and media kits. These add something to the mix.
Greg Michael, Arizona Rock Coalition founder