BEST COUNTRY RADIO STATION

Although Phoenix now stands as one of the major markets for traditional country, many old-school country fans have become alienated by the city's other C&W radio outlets. Both come off a little too slick and commercialized compared to the off-the-beaten-path playlist favored by Wickenburg's high-powered KSWG. Calling itself Arizona's "Real Country" station, KSWG features a mix of old artists rubbing elbows with up-and-comers like Gretchen Wilson, Jeff Bates and Rhonda Vincent -- anyone fits, "as long as they sound Ôreal,'" according to the station's mission statement -- not to mention Kip Pollay's weekly fishing reports. So far, so real. Readers' Choice: KMLE-FM 108