It may look like your typical hole-in-the-mall diamonoid shop from the outside -- and even on the inside, if you only spend a couple minutes browsing the pricey engagement rings and watches in the display boxes. But loiter around the subdued Capri Jewelers for a while, and you'll see a clientele you usually don't expect in a mall jewelry store. "Aw, this is that place!" whispers a young black guy in an Atlanta Falcons jersey, pulling his three male buddies into the store and sitting down, awestruck, in front of a case showing custom-made colored-diamond pendants, rose gold rings and diamond dog tags.
The celebrity photos on the wall tell you immediately you're not at Jared's anymore: Satisfied bling-buyers, posing with the owner and saleswomen, include LL Cool J, Knoc-Turn'al, Ginuwine, Shaquille O'Neal and Junior Spivey, who reportedly paid a handsome fee to have his own likeness reproduced in 3-D on an exquisite white- and black-gold pendant. Here, diamonds aren't just a girl's best friend; Terrell Suggs and Joe Budden are cozying up on the rocks, too.