Delux and De-lovely

Great grub to be had while soccer moms snooze

I am terribly pained that all the fuss concerning the Boston Red Sox, the World Series, and the Curse of the Bambino is finally over. Not that I cared a whit for a bunch of gum-chewing knuckle-draggers running around a diamond to the cheers of the hoi polloi. I prefer sports played by and for gentlemen, like professional poker, billiards or miniature golf. This baseball stuff is for boors.

Still, I've enjoyed every moment of the Red Sox's rise, from the pennant to World Series championship to the inevitable post-win hooliganisms. That's because, for the most part, it's meant restaurants have been blissfully depopulated. So I've had a chance to eat in peace, have my pick of tables and receive unparalleled service. Indeed, at one little Eye-tie joint I stop by from time to time, my companion and I were the only ones present. Ha-ha! All the riffraff was either in the sports bars or at home, munching on Cheetos and drinking Old Milwaukee. If only every evening could be this pleasant!

The anomaly was a new kid on the block, the two-week-old Delux, which offers some 40 international beers on tap, a menu of gourmet burgers and salads, and a hip, suave ambiance that rivals even the Zen Bar at sushi spot Zen 32 in the same shopping complex. Yes, there was a TV on in one corner of the eatery, but few seemed to pay it any mind. Every night I stopped by, there were fetching ladies and chiseled young chaps, all casually dressed and focused on the food, the bevy and one another. They seemed oblivious to that Soporific (to me, anyhow) Series. It was as if I'd dropped through a hole in the desert and ended up in a world inhabited only by the beautiful people, or awakened from a deep sleep to discover myself a character on an episode of the HBO series Entourage.

Killer concept: Forty international beers, gourmet 
burgers, and a hip locale have garnered Delux early 
success.
Jackie Mercandetti
Killer concept: Forty international beers, gourmet burgers, and a hip locale have garnered Delux early success.

Location Info

Map

Delux

3146 E. Camelback Road
Phoenix, AZ 85016

Category: Restaurant > American

Region: East Phoenix

Details

Delux burger: $8
Grilled Chicken panini: $8
Basket of sweet potato fries: $6
Beet salad: $7
602-522-2288. Hours: Daily, 11a.m. to 2a.m.
3146 East Camelback Road (in Biltmore Plaza) Phoenix

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The design is a bit of practical eye candy that maximizes the relatively small space while maintaining a sophisticated Scottsdale-ish aura in the middle of Phoenix. To one side are black-backed banquettes cushioned with brown Armani leather, and on the other is the granite-topped bar, behind which are a splendid array of beer taps for everything from Belgium's Tripel Karmeliet and Denver's Flying Dog in Heat Wheat, to Boulder's Avery White Rascal and San Diego's Alesmith Horny Devil. Between the bar and the banquette is a long, high common table, lighted from above by a steel shelf holding a number of candles. Outside are gray tables with chic red, blue and yellow chairs on a snug little patio, encircled by a low gate. Even the unisex restrooms look sharp, with black marble and an opaque glass window that you fortunately cannot see through.

Lighting is subdued and seductive, and here, too, the Zen Bar and Zen 32 come to mind. Indeed, they should come to mind, since both leapt from the cerebellum of the same fella, Lenny Rosenberg, the restaurateur who owns both establishments. On most nights of the week, the tall, thin, broad-shouldered Rosenberg is greeting guests, and helping his bright, youthful staff serve up hoppers of fries made to resemble mini-shopping carts, or "flights" (read: samplers) of one to four beers.

To say Rosenberg has the Midas touch wouldn't be much of an exaggeration. He owned the first 5 & Diner in the Valley, as well as Chap's and the Blue Burrito Grille. With Zen 32, he brought late-night sushi to town and made it a success by having his sushi chef at work until midnight. And he's playing the maverick here again by keeping the grill at Delux open until 2 a.m. and by keeping the prices comfortable for twenty- and thirtysomething urbanites. Rosenberg knows his crowd. These are the same folks (myself included) who like to eat late, and who enjoy quaffing a variety of exotic brewskis. I've said time and time again that if Phoenix wants to be taken seriously as a metropolis, it has to learn to stay up and open. Huzzahs to Rosenberg for realizing that there's money to be made while the soccer moms are snoozing in bed.

Already I've been to Delux about half a dozen times, and it's likely I'll be back until I've imbibed heavily from every spout behind the bar. My fave so far? Newport, Oregon's Rogue Dead Guy Ale, a lip-smacking amber mix of malt and hops, first brewed by Rogue to commemorate the Day of the Dead. Yes, I was sure the state of Oregon was good for something, and now I finally know what.

Of course, Delux would be just another cool bar if the food sucked or was just fair to middlin'. But Mr. Rosenberg is too savvy and too much of a perfectionist to allow this to be the case. Both the Delux burger and the Standard burger are blue-ribbon-worthy, and a bargain at $8 each. The Delux uses high-quality Niman Ranch beef "infused" with Maytag Blue and Gruyère cheeses, dressed with bacon, arugula and caramelized onions, and wedged betwixt slices of a demi-baguette. Tasty, but I prefer the Standard Burger. It's the same Niman Ranch beef, but more of it, in a traditional patty, with cheese, lettuce, tomatoes and a slice of onion on an egg bun. Nothing fancy. Just a good burger, and enough of it to help soak up the alcohol.

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