Meet Cute

Dueling luncheonettes

It's a fine Tuesday morning, and I'm seated at a table in Matt's Big Breakfast, the new diner that opened a month ago on First Street and McKinley, next to the Coronado Hotel, in the same spot where the eatery Chez Bubba used to do business. The sun is shining, and I'm enjoying a cup of coffee, having the small, two-room joint to myself, when a somewhat stocky brunette in geek-chic horn-rims strolls through the doorway.

"This is so cute," she squeals with delight, taking a quick survey of the spot's eggshell-white interior with yellow trim, its bright orange Formica tables and counter. "And I just love the fresh yellow roses on the tables. This is my first time here!"

Matt Pool, who runs the place along with wife Erenia, processes this information in stride, and is soon taking the gal's order. But for me, it's an epiphany. Matt, the former barkeep over at Pizzeria Bianco's wine bar, had her hooked as soon as she stepped over the threshold, a regular customer in the making. Love before the first bite.

Cuter than thou: Matt's Big Breakfast may be a chick 
magnet . . .
Jackie Mercandetti
Cuter than thou: Matt's Big Breakfast may be a chick magnet . . .
. . . but it's the Welcome Diner that will woo your belly.
Jackie Mercandetti
. . . but it's the Welcome Diner that will woo your belly.

Location Info

Map

Matt's Big Breakfast

825 N. 1st St.
Phoenix, AZ 85004

Category: Restaurant > American

Region: Central Phoenix

Details

Matt's Big Breakfast Griddlecakes: $6
Chicken sandwich: $7
Cheese omelet: $6.50
Big Butter Burger: $7

602-254-1074. Hours: Tuesday through Sunday, 6:30 a.m. to 2:30 p.m. (breakfast all day; lunch from 11 a.m.); closed Monday.

Welcome Diner
Two pancakes with scrambled egg, slice of bacon, coffee and juice: $7.50
Egg sandwich, coffee and fruit sliver: $4.75
Hamburger with fries and drink: $8
Fritters: $3.75

602-495-1111. Hours: Monday through Saturday, breakfast, 7 to 10:30 a.m.; lunch, 10:30 a.m. to 3 p.m.; closed Sunday.

At last, it's clear to me why so many women I know have been pestering me about reviewing Matt's Big Breakfast. By the time this scene transpires, I've eaten there three or four times already. I'll agree the establishment is a needed alternative to corporate colon-blockers like Denny's and Coco's, but the menu is still hit or miss. Thus, I've been left wondering why every female I know in Phoenix has gone gaga over Matt's. Now I get it: Most ladies dig cute little nooks just like this one, even if the food lacks the wow factor for which I'm always on the hunt.

I'm not averse to a little ambiance, but cuteness doesn't do much for me. So I'm able to assess Matt's for the mixed bag it offers my tummy. Some things it does well. For instance, the chicken sandwich, with provolone and romaine accompanying a grilled, pesto-drenched breast, is so yummy you wonder why Chick-Fil-A hasn't thought of it already. Similarly, the Big Butter Burger, a thick, tender hunk of ground beef fried up in butter, is an artery-clogging, atavistic joy to eat. However, the kettle chips that accompany both of these I could do without. Fries would be a better bet, if offered.

The BLT was fair to middlin', as was the case with most of the breakfast items I tried. The bacon Matt's serves hails from Queen Creek's Pork Shop, and it's thick, and sweet from the curing process. But I would've preferred bread less thick and toasted a bit more. The griddlecakes I sampled were limp and listless, though the sausage (also from the Pork Shop) was tasty. On another excursion, the omelet du jour, with asparagus, tomato and provolone, was a mediocre effort, with plain egg folded over the contents. The hash browns were more like a potato pancake, as if they hadn't been cooked long enough. The home fries, squares of 'taters fried up with onions, were an improvement, firm and not too greasy.

The desserts, which Matt's outsources, require an overhaul. The apple crumb pie had nice big chunks of apple, but was too squishy and needed more oven time. And, sorry, but the "whoopie pies" have got to go. These brownie-like chocolate cookies with frosting betwixt them taste like a Little Debbie heartburn special. I'd prefer plain ol' Moon Pies, straight from a box, which Pool could offer with the only standard cola -- RC -- that he stocks.

Matt's is clearly a hit with folks in the neighborhood, but the comestibles are not yet on the level of destination dining. Here, Pool could take a lesson from what chef/co-owner Peter Deyo has done over at the Welcome Diner. This is another one of those cute spots the wenches adore, a tiny Depression-era diner renovated by co-owner Sloane McFarland into a postcard-perfect time machine, white with red trim on the outside, blue with a red counter on the inside.

McFarland calls this 200-square-foot candy box at the intersection of 10th Street and Roosevelt "a kitchen with stools." And Deyo insists that the Welcome Diner is mainly intended as a takeout business that just happens to have space to eat inside. Truly, I can only enjoy the place when almost no one is there. By Fatty Arbuckle's ghost, the entire eatery nearly groans when I enter, and I practically have to massage my love handles with butter to get out! Also, if there's more than one customer present, dining becomes a shared experience on a par with making the beast with two backs. Not that there's anything wrong with that, but, please, not while I'm eating.

The food makes up for all this. Deyo has some serious culinary chops, which he applies with gusto to what normally would be considered lowbrow fare. Using largely organic and locally produced ingredients, Deyo means to overwhelm you at each turn with memorable flavors and sensations. So the Welcome Diner becomes not just a historical curiosity, but a place you go back to for the nosh itself.

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