In other words, Bono fucked around and created a spectacle of himself to draw attention away from the fact that the new songs suck.
And therein lies the core of how U2 has dismantled itself, because really, this isn't a rant about the ills of selling out, as U2 has clearly done. The Stones did it, too -- long ago -- albeit by way of Budweiser, which never could have been used as a guise for a creative outlet in the way U2 has lately attempted to justify its deal with Apple.
What U2 has done -- in its quest to become bigger than the Beatles (and, in turn, claim that no one is bigger than Jesus) -- translates to this:
They fucked up a really good thing.
Like the girlfriend you never cheated on breaking your heart.
Like the bastard who breaks up a championship team.
Like W., post-Clinton.
Like Bono and U2 for almost a decade now.
Enjoy the show, suckers.
