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"It's something we're used to in the U.K., this high turnover, and it can work in a band's favor," he says. "Sometimes, though, it has detrimental effects on a band's career if they're being so heavily associated with something that's said to be so fleeting. In the case of the Arctic Monkeys, it could really only happen in the U.K. It's something to be wary about. They're so young, I'm not sure if they can follow up again. But that's something everyone has to go through, is writing the second record."
Over the sound of electronic beeping at the checkout counter, Okereke asks, "What's a good white wine to get for a party? Because I'm staring at some now. I'm not a big wine drinker."
Sauvignon Blanc, I suggest, or Chardonnay.
"It's funny," he says. "There's a TV show in this country called Footballers' Wives, and one of the wives is called Chardonnay, and the parody is that she's quite trashy. So I was gonna try to avoid the Chardonnay."
Go for the Sauvignon Blanc, in that case.
"I've got some. I'll tell the others it wasn't my choice, so if everyone likes it, thanks."
If Okereke offers it, chances are they will like it. There's another potent word he ought to get familiar with: trendsetter.