Bring the Noise (Back)

Tommy Boy's founder reclaims history from hip-hop's dustbin

If they ever again shoot a capsule into space containing artifacts designed to explain life on Earth to other worlds, they'll have to make room on board for all 12 volumes of Hip-Hop Essentials.

It's hard to imagine a better explanation of hip-hop for an alien culture. Covering the years between 1979, when "Rapper's Delight" introduced hip-hop to much of the nation, until 1991, the year before the music went mainstream and never looked back, these 144 songs offer an unparalleled crash course in hip-hop history. Think of an important hip-hop track from this era, and chances are it's on one of these CDs.

"Anyone who doesn't have this in their collection, their collection isn't complete. And I don't mean hip-hop collection, I mean music collection," declares Tom Silverman, the founder of pioneering hip-hop label Tommy Boy, and the force behind this compilation, which began appearing late last year. (The final volumes are now in stores.)

Forget explaining hip-hop to aliens. Silverman is faced with a tougher job: trying to explain it to today's young hip-hop fans, for whom "old school" may mean Nas, Jay-Z, and Snoop. Silverman says he undertook this project after becoming concerned the media aren't doing much to keep the record straight about hip-hop's origins. "I'd been really worried, because I'd been going to these VH1 'Hip-Hop Presents' events," he says. "And it seems to me that they're rewriting hip-hop history in a different way than how it happened."

Silverman teamed with Stu Fine, the founder of influential hip-hop indie Wild Pitch, and together they set out to assemble a dream compilation of sides from the music's formative years. Licensing all the tracks took 18 months; Silverman, who sold Tommy Boy to Warner Bros. in 2002, even had to license back all the groundbreaking hip-hop hits his own label produced in the early '80s, like Afrika Bambaataa & the Soulsonic Force's electro anthems "Planet Rock" and "Looking for the Perfect Beat," and De La Soul's "Plug Tunin'."

Silverman got almost everything he wanted, even if he had to go over the heads of label representatives. "I had to talk to a lot of artists myself, because the label was saying, 'No, we don't license that stuff,' and then the artists would say, 'What are they talking about? No one asked me.'"

Each album features a cross-section of releases, so you'll find, for example, a No. 1 smash like Tone-Loc's "Wild Thing" alongside an obscure old-school classic such as Masterdon Committee's '82 single "Funk Box Party."

The cover of each volume features rare photos from across hip-hop's past, and the liner notes are penned by a parade of the music's top chroniclers, including authors Nelson George, Jeff Chang, Greg Tate, and Brian Coleman, whose introduction to Volume Five disdains clichés about the kinder, gentler hip-hop of the old days: "(W)hy should songs back then have been happy? The '80s sucked."

Which, he goes on to say, made songs like Public Enemy's lacerating "Bring the Noise" the perfect antidote. (Coleman was actually approached to pen liners when Public Enemy front man Chuck D was too busy. "I'll fill in for Chuck anytime," jokes Coleman.)

Coleman, an XXL columnist, has written the perfect companion to Hip-Hop Essentials. His book Rakim Told Me was created to serve as the missing liner notes for classic hip-hop albums, getting the "wax facts" about vintage recordings straight from the artists themselves. (Better make room for a copy on our imaginary space capsule.)

"This was a way to make a guidebook, but not by some bonehead writer who didn't care enough to check their facts," says Coleman, who appreciates that the same care went into assembling Hip-Hop Essentials. "It's not like no comps exist, but it's rare to find one with this much quality material. It's an embarrassment of riches."

Legendary hip-hop DJ Red Alert concurs, and he can appreciate how groundbreaking the material on Hip-Hop Essentials is better than most. Numerous singles across these 12 volumes were first played by Red Alert himself, on his show on New York's Kiss 98.

"It's overdue," says Red Alert of the compilation. "If people would take time to listen to the hip-hop of the past, they'd see where hip-hop today comes from."

One of the music's founding fathers, Red Alert can tell you stories about exactly where much of the music on Hip-Hop Essentials comes from. Listening to him reminisce about the origins of "Jimbrowski," by the Jungle Brothers (featuring his nephew, Mike G), or the reason that U.T.F.O.'s "Roxanne, Roxanne" became a huge hit, is like enrolling in Hip-Hop 101.

Tastemaking in hip-hop has become a different game since major labels began to dominate the field in the early '90s. And Silverman has discovered that trying to carve out a space for hip-hop's past with Hip-Hop Essentials, amidst the flood of new product, is more difficult than he'd hoped.

"I was thinking we could [sell] 20,000 units per volume, but the numbers have been much smaller than that," he admits. "Maybe kids today are just interested in what's happening now, and have no sense of discovery about the past."

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