X Marks the Spot

Lilia Menconi

The boys from rock band A Totally Sweet!! Dagger shamelessly promote themselves at Brand X Store in Tempe on Friday, April 13. (Click here for more photos.)

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Of course, we love the club life, but after so many weeks of hitting bar after bar, we needed a change of scenery. We found it on Friday, April 13, at Brand X Store, where local artists Disposable Hero, Family Soda, Mad One, and Fixer showcased their goods, spun some rockin' music, and let the red plastic cups of beer flow freely. (Click here for more photos.) The store is located in the heart of club craziness on Mill Avenue in Tempe, and although the surrounding bars beckoned with promises of booze and booty, Brand X Store was packed with stylish folks looking for a night of art and conversation. Among the one-of-a-kind T-shirts hung brightly colored paintings in the same street style we've seen on abandoned buildings across the valley. The crowd was casual but coifed, making for some tasty eye candy. The event's obvious success puts Brand X Store on the roster as a Mill Avenue must-see.