I'd like to comment on the increasing use of loud, obnoxious radio ads, especially those for auto dealerships in which they scream at the listener.
Nearly every morning I am verbally assaulted by these LOUD, obnoxious commercials. I simply cannot for the life of me figure out what these ads are supposed to do - are they intended to make me feel like I have to drop what I'm doing and RUN down to Midway Chevy, or similar dealership who run these obnoxious ads.
I've heard more and more car commercials using these same obnoxious, loud, high-pressure ads. Do they really think shouting at people will entice the listener to buy a car from them? Let me tell you my response to ads like theirs - I either change the channel, turn the radio down so low I cannot even hear the ad or I turn the radio off. When I hear ads like this I immediately vow I would NEVER visit that dealership! I'm guessing that is not what they're paying all that ad money for.
If they want people to get their message and actually want to visit their dealership and, perhaps purchase a car, I STRONGLY suggest that they change their ads to approximating normal ads or, better yet, take a lesson from the Grubb dealerships - make nice, calm ads.