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Willy Northpole and the Phoenix hip-hop scene explode

Continued from page 4

Published on January 08, 2008 at 5:18pm

Of the six songs Northpole's posted on his MySpace page (www.myspace.com/willynorthpole), every single one contains multiple references to Phoenix and Arizona. He's got a story to tell, and that story is about how a black rapper who grew up amidst violence and crime in central Phoenix redirected and made it to the top. Similar stories are pretty standard in hip-hop, but Northpole's story is unique in that it starts with him being born in the skies over Phoenix.

Northpole came into the world as William Adams on February 22, 1980, during a period when Phoenix was under siege from massive floods and declared a disaster area three times. Because of the floods, Northpole was born in a helicopter.

He took an interest in music early on, entering talent competitions and rapping over Kool Moe Dee and Too Short records in his bedroom. His father was addicted to crack, so young Northpole chose a different family role model — his cousin, Walter "Salt" Morrison, who was a member of the Broadway Gangstas, a violent street gang with alleged ties to both the Bloods and Crips gangs of Phoenix. On August 23, 1992, Morrison was shot 21 times. His murder devastated Northpole, who became a Broadway Gangsta himself and starting selling drugs (including selling to his own father) to pay for studio time and continue developing his rap career.

That plan stopped working when Northpole was popped for armed robbery in 1995. He spent the next three years as inmate number 13393 at the Adobe correctional center for juveniles. Upon his release at age 18, he decided to get a full-time, legit job and work on his raps at night. After years of grinding it out on the streets, playing underground shows and recording in home studios, Northpole found an ally in an unlikely person, rival Valley rapper Hot Rod.

Hot Rod had just signed a deal with G-Unit, and he invited Northpole to stay at 50 Cent's house with him. "I went out there, and I was so excited. We had a great time, and I really wanted to sign with G-Unit," Northpole says. "But then I got a phone call from Tiffany J."

Tiffany J had known Willy Northpole since they were 8-year-old kids. She grew up in the same neighborhood and worked as an on-air personality at Power 92.3 before relocating to Atlanta. She arranged Northpole's signing with Disturbing Tha Peace, and continues to try to increase opportunities for Arizona artists. She's in a good position to do so, too — in addition to managing Northpole, Family Tree's roster also includes Nas, Aaron Carter, and Nick Cannon. The company's owned by Michael "Blue" Williams, the former manager of Outkast.

Tiffany and Northpole agree that his geographic roots can be the key to potential success.

With Northpole's lyrics, there will be no mistaking he's from here. He's got an intricate tattoo that reads "Broadway" across his shoulders, something he references in "Body Marked Up," a track he recorded the night he first met the heads of DTP. "The Phoenix boys will make the block smooth like Sade," he announces. "I'm in the club with those things that pow-pow/Thug, turn around and keep dancin' to Bow-Wow/You see them boys with tattoos, street homies inked up/Willy Northpole, guess so, criminal linked-up/I've never been a joke/I was into dope/Phoenix, I've been a pope/your boy's been a loc/Body tatted the thug way."

As someone in a position to break into the big-time, Northpole's not afraid to let his roots show. He sees himself as a survivor and hopes to be a positive role model now. In "The People," he raps, "Move to the destiny/chest got an iron plate/Welcome to the black jungle/staring at a lion's face/Broadway be the hood/South side most gutter/Hit me with a low blow/came back with more butter."

Unique among civic boosters, Northpole wants to show the world that Phoenix does have a hard street side and that a lot of talented rappers are coming from that side. For anyone who has any doubts, Northpole refers them to lines from his song "DTP": "The real West is back/and Arizona's next with that/and Willy North is next at bat."

Whether it's Northpole or someone else (and her money's on Northpole), Tiffany says it won't take much to put Arizona's style on the hip-hop map. "My goal when I moved out of Arizona was to get Arizona artists a deal," Tiffany says. "To me, being around it for so long, it was always a perfect blend of any kind of hip-hop you'd want to hear. Every area has that thing they rap about, and we don't really have people out representing Phoenix. I think after a lot of these guys come out, it's really gonna create a feeling, like, 'Yeah, that's from AZ.'"

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