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    Pimp Daddy

    The rise and fall of a chubby sex-cult leader.

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    Tom was a hot-tempered cross-dresser with a garage full of guns--and then he became Rachel.

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    The Fight for Texas

    Rick Perry and Kay Bailey Hutchison are locked in a battle over the soul of the GOP. They're also running for governor.

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Much Ado About Nothing

Marketing campaign has all the subtlety of a branded bus

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By Clay McNear

Published on September 19, 2008 at 4:03am

You’ve gotta hand it to the creators of the mobile pop-culture concept called the Seinfeld Campus Tour, ’cause they're pretty front-and-center about what it's supposed to do: "integrate the hit sitcom directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million-plus millennial demographic." If you don't mind being so ruthlessly targeted, you'll probably get a kick out of the deal, which includes a 60-foot-long Seinfeld-branded bus, a mini-museum of original costumes and props (Fusilli Jerry!), and interactive games such as Marine Biologist Hole-in-One and Monk's Diner Plate Toss. The tour visits Chase prior to the Arizona Diamondbacks/Colorado Rockies game, which starts at 5:10.
Sat., Sept. 27, 3-5 p.m., 2008