Much Ado About Nothing
Marketing campaign has all the subtlety of a branded bus
You’ve gotta hand it to the creators of the mobile pop-culture concept called the Seinfeld Campus Tour, ’cause they're pretty front-and-center about what it's supposed to do: "integrate the hit sitcom directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million-plus millennial demographic." If you don't mind being so ruthlessly targeted, you'll probably get a kick out of the deal, which includes a 60-foot-long Seinfeld-branded bus, a mini-museum of original costumes and props (Fusilli Jerry!), and interactive games such as Marine Biologist Hole-in-One and Monk's Diner Plate Toss. The tour visits Chase prior to the Arizona Diamondbacks/Colorado Rockies game, which starts at 5:10.
Sat., Sept. 27, 3-5 p.m., 2008
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