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    By Sam Merten

Beyond the Valley of the Malls

How to gussy up a strip and other revolutionary thinking

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By Wynter Holden

Published on October 01, 2008 at 4:02am

Pop quiz: Which iconic image best represents Phoenix -- Camelback Mountain or a strip mall? If you said No. 2, you’re a winner.

Rather than dissing the popular building style, Scottsdale Museum of Contemporary Art invited architects to submit proposals for transforming ugly-ass strips into exotic gathering spaces of the future. The results of the “Flip a Strip” competition will be announced during the SMoCA Fall Opening Party. You can speak with the designers afterward or sneak a peek at the museum’s other new exhibits, “Radical Lace & Subversive Knitting” and “Pedro Meyer’s Heresies,” the latter a retrospective of the Mexican artist’s groundbreaking digital photos that is running concurrently with exhibitions at 60 galleries around the world. “SMoCA was the only venue in the Southwest to get [the Meyer exhibit],” says museum representative Lesley Oliver, “and the participating museums get to keep the selections for their permanent collection.”


Sat., Oct. 4, 7-9 p.m., 2008