Would Alexander Graham Bell approve of the iPhone? Would horseless-carriage inventor Nicolas-Joseph Cugnot be a NASCAR nut? What would synthetic-rubber godfather Sergei Vasiljevich Lebedev make of the Arizona FetishBall?
We can only wonder what Levi Strauss reaction would be to a stick-figure model wearing painted-on Stella McCartneys, but we can find out lots of other cool stuff about the late king of blue jeans in the Durable Denim Design lecture by Levi Strauss & Co. historian Lynn Downey, wholl also show off some prime collectibles from the Strauss archives.
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