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"There are very, very, very few full-ride offers," he says.


courtesy of Arizona State Media Relations

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On an early November morning, Les Armstrong is seated in the open-air patio of an Einstein Bros. Bagels in Phoenix. Steam from his coffee swirls into the chilly air. Armstrong has just returned from a visit to his mom, in Aberdeen, Scotland. He's counting the days until his suspension ends.

Soon, he'll get back to doing what he loves: coaching soccer. He says he has three job offers and that wherever he lands, it will become the best club in that state (he won't say which state) within years.

One thing is sure: Armstrong won't be returning to Sereno. President Darla Sipolt says the club remains competitive, but adds, "We're trying to broaden our perspective, as opposed to being just about wins and losses."

Armstrong has shoulder-length hair parted down the middle. He's wearing a waterproof Nike training shirt, warm-up pants, and an athletic watch. Armstrong says that after 20 years of directing a club, with more than 40 teams per year, he can point to dozens of parents and players who enjoyed their years at Sereno.

Paige Carmichael, a senior on Texas A&M's soccer team, told the Sereno newsletter that Armstrong prepared her to play at the college level. "I think the club experience I had with Sereno prepared me above and beyond for college. Les really made me — I think everyone else would agree he did the same for them — the player I am today."

Claire Bodiya, a captain on the University of Arizona soccer team, agrees. "When I came in to University of Arizona along with the other girls from Sereno, we were definitely the most prepared," she says.

Armstrong's former players have excelled in college, and two former Sereno girls on the U.S. Women's National Team, which recently played in the World Cup.

Armstrong says the parents who aren't happy are the ones whose kids didn't make it to the next level, probably because they weren't good enough.

"The reality is that, if my kid has a bad experience, the easiest thing is to blame somebody. Right now, I'm a pretty easy target. They can blame me for the rain, the snow. I'm probably at fault for the economy right now."

Armstrong says he doesn't mind parents complaining about his dirty mouth, but he wishes they'd confront him in person — rather than baiting a newspaper. He says the parents can be just as brutal, whether they swear or not.

One group of club parents booted a "scholarship player" who was an African refugee off the team because he was getting more playing time than their rich white kids, Armstrong says.

"On road trips, we were asking people 'Can you take one of these kids?' These are kids that have no money. We were asking 'Can somebody let this kid share a room with you?' They'd go, 'No, there's no way I'm taking him, because my son's only playing 20 percent of the time, and he's playing 80 percent of the time. We'll not take him in,'" Armstrong says.

"The culture really changed. It got kind of twisted, you know, from being a team sport, which is what it should be, and it ended up being a group of individuals — parents — doing what they think is best for their own kids," he adds.

For all his wily ways, Armstrong has delivered what club soccer parents paid for — victory at any cost and opportunities to play before college scouts. Former Sereno parent Jim Dougher says, "Les was verbally abusive, in my opinion. His method for motivation was fear and intimidation, a lot of threats. But he really does a good job of getting kids prepared to play at a college level."

Competitive parents created the market for coaches like Armstrong. Now, it seems, they're getting what they paid for.

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