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Brüno: Sacha Baron Cohen’s in Queerface, but What’s His Real Target?

Comments (0) By J. Hoberman Thursday, Jul 9 2009
...continued from page 1
Celebrity skin: Sacha Baron Cohen exploits Americans' desires for fame in Brüno.
Celebrity skin: Sacha Baron Cohen exploits Americans' desires for fame in Brüno.

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Directed by Larry Charles. Written by Sacha Baron Cohen, Anthony Hines, Dan Mazer, and Jeff Schaffer. Starring Sacha Baron Cohen and Gustaf Hammarsten. Rated R.

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Funny as it is, Brüno could not be as shockingly uproarious as Borat. No matter how well retold, a joke necessarily loses explosive force the second time around. But a great gag is a thing of beauty forever — so, too, a comic performance. As the primitive Asiatic "other" Borat (at once crypto Jew and rabid anti-Semite), Baron Cohen articulated a violent antipathy, inciting the unwary to agree with him. As the sophisticated, though stupid, European "other" Brüno (at once narcissistic celeb and frantic wanna-be), Baron Cohen courts that antipathy himself. In both cases, he confounds his audience, creating a persona we hate to love.

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