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02/01/2012 8:30:00 PM
I don't know if anybody reads this story anymore, but if you stumble upon it and are looking for identity protection, do not support Lifelock. Their whole company is founded on theft. One of the professors here at my college actually used to run the company several years ago, he was one of the founders, but it had a different name back then. Todd Davis, the current Lifelock CEO, as an associate of my professor friend, stole highly confidential information from the company, resulting in him forming his own company and forcing my professor's company to shut down. LifeLock is the result of all of that. I hope that gives you some idea of what they're based on. That's all.
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02/01/2012 7:54:00 PM
Just suspended my account
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hisnicptry 05/16/2011 1:27:00 AM
anything you report should be suspect for lies and you should be sued for the false deceptive way you humiliate my Countries rights to Sovreignty and don't blame Bush or simply deny it, because you are NOW on notice that THE JIG IS UP and the Supreme Court will NOW decide once and for all how to handle to open gaping border and the terroists that have sliped by and if we all should wonder how a traitor like you could really feel good about ruining and damaging and expoloiting for profit and disguising this as news is so pathetic and wrong and and utter disgrace to all people......what a crock of filth you people must be are you attorneys or haters or a combo of creeps who cares because your true colors show when you act like a scumbag lowlife disguised as journalist or reporters. HOW ABOUT WE EXPOSE THOSE AT THE NEW TIMES FOR WHO THEY ARE. HOW ABOUT A PAPER RUN BE DECENT FOLKS THAT ARE TIRED OF THOSE EXPLOITING VULNERABLE AND IMMATURE PEOPLE
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hisnicptry 05/16/2011 1:22:00 AM
always the first to report failure and take credit for reporting on crime BUT lacks the integrity to report for the truth and failure to care one bit for our Constitution and American values and it sucks to see you exploit this bias drivel and the expense of freedom and dignity
Report the truth don't use your agenda to humiliate and destroy and complain and whine all while you profit from the ADVERTISING of porn and indecent behaviors of exploited women and then have the audacity to complain when it fails your idealogy.....poverty sucks and spreading it doesnt fix it and nor does a filthy greedy lying bunch of baseless reports that you care less about anyway....what IF those same things you do were done to your reporters,owners and various attacks were proven false and you were sued for defamation.....decent people dont' do what you do, and that is the only reason you continue because your dirty and nasty.
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friend 04/02/2011 2:22:00 PM
Lae Enforcement grade identity theft recovery and prevention.
http://www.entrustamerica.com
Promo code: klove
Pricing:
INDIVIDUAL MONTHLY $4.95 per month
INDIVIDUAL YEARLY $54.95 per year
FAMILY MONTHLY $9.95 per month
FAMILY YEARLY $109.95 per year
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Booboobear 02/01/2011 4:08:00 PM
This further highlights the dangers of a single identification number being, as a practical matter, required for life in America in 2011.
The social security number originally was not intended to become a personal identification number - only an account number for FICA (Social Security) tax collection and for Social Security benefits.
Before the computerized age, identity theft was difficult. Files were on paper sitting in folders in filing cabinets. Often there were no copies elsewhere. Few people had access to a particular file.
Now that practically all records generated since the beginning of the PC age are in computer files, most of which are accessible via the Internet, copies of files are "everywhere" and are accessible to many people, even thousands or millions.
Older records are being scanned or entered in as time and funds permit. Eventually every existing file on every living person will be computerized.
Privacy cannot exist under these conditions. Any computer security system devised by man can be breached by man; can be hacked if there is any electronic access to it.
The banking system understates computerized theft of electronically accounted funds. The situation is far worse than is being publicly admitted. For example, while on the West Coast, my card number was obtained, likely by a store employee. Whoever it was that was using it, was running up charges over the Internet and phone. I learned of the theft of the card number when a company's security department noticed an unusual charge (attempt) and called the office phone number I had given the bank when I got the account. The person there gave the company my cell phone number and so I received the call.
I informed them that the charge was not authorized. The blocked it.
Realizing that my card account was compromised, and that I was 2,000 miles from the nearest branch office of the bank (personal appearance required to get a replacement card), I immediately filled both fuel tanks of my van and loaded up on groceries. I made sure the total was within my true account limit. I then called the bank to notify them of the card number theft.
Before they could get the account frozen, the fraudsters had run up over $2,700 overdraft of my account.
When I offered to witness for the bank against the thief or thieves, the bank representative said that $2,700 was not enough for them to go to the trouble of prosecuting (!).
I offered that if $2,700 was too small of an amount to interest them, would they please add an extra $2,700 or so to my account? She laughed and said they couldn't do that. I said that they wouldn't give a loyal customer what they were going to let a thief keep, so where were their priorities?
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lie2me 10/05/2010 7:27:00 AM
All potential life lock buyers beware! I signed up for Lifelock and the new service they are selling that gives you credit scores rips you off. If you don't un check the box when you sign up the company will charge you like $300.00 automatically and keep charging until you quit! My account was over drawn because I though I was buying something for 100.00 and the system charged me 300.00 ? Buyer be ware and don't buy anything that you don't check out first take a look at lifelocks BBB report
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TheIDChannel 10/02/2010 1:24:00 PM
A good, free, central, dependable, comprehensive and timely resource of identity theft news and information is TheIDChannel.com.
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John B 07/29/2010 5:20:00 AM
John B
People, I am in IT and there is no full proof identity theft period... if hackers can get into any bank accounts, let's think about it...
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Gailgbpb 07/08/2010 7:07:00 PM
All of these identity theft and credit repair services are mega money makers for the people that start them. They pray on anyone who doesn't know how to keep their identities as safe as one can or how to begin to repair their credit - then there are those who just don't pay attention or can't be bothered until something occurs.
As one commenter stated...anyone can do this, on their own, for free! I believe that LifeLock customers are the people who can't be bothered - to these customers it is worth the $10 or $20 bucks a month not to have to be bothered or worried by identity theft - Until it actually does happen. Unfortunately, this is when LifeLock customers will find out that the monthly cost charged by LifeLock will NOT be worth it when they are the ones spending hours, days and months (that it will take to repair the mess of identity theft) Lifelock does not clean up the mess of identity theft (they supposedly prevent it) so they will be of no help once it happens. Is that service worth $10/20 bucks a month???
Please, take charge of your own Identity prevention and Credit Repair or Maintenance - it is a necessary nuisance that may require a little of our time several times a year but we are in control and it's free.
I am considered a Credit Expert, I assisted clients for years (I did not charge them anything for this) educated them on credit do's and don'ts, taught them how to repair their own credit problems and keep their credit healthy and...how to prevent identity theft to the extent that one can. I authored a book on repairing ones own credit 3 years ago - the point of my book was to show that anyone can do this. None of us need to pay anyone for services such as Identity theft or Credit repair - some of us just need the information and guidance to do it ourselves. We have to stop making these sham businesses rich - this was an incredible article on LifeLock - I can not believe that ANY of their customers actually think that Lifelock can prevent Identity Theft - NO ONE CAN - not at this point in time.
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Chris 07/06/2010 8:43:00 PM
I think that all identity theft companies are a little shady. Personally, I don't trust any of them. I mean, I did some work for a local identity theft company that actually hacked into my personal website! They claimed to offer the safest identity theft protection around, with quality service, but they just lost a judgement in court for not paying their vendors! (idSafeUSA.com - public records). It's really crazy how these companies operate!
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Dan H 06/22/2010 8:42:00 PM
As a long time Lifelock call center employee and recently promoted Member Services Mgr, I can tell you there are a tremendous amount of holes in the way LL does business now. Far far worse now that we cannot place "fraud alerts". Todd Davis is "hell bent" on wanting to go public soon and the LL replacement to the "fraud alert", called the "LLIA" Lifelock Identity Alert" is very limited to only detecting applications from a small number of financial institutions (apply with say Wells Fargo, Citibank, Home Depot, B of A, American Express, Ford Motor Credit, Honda American Financial, GMAC or even Discover card WILL go UN-detected). LL likes to refer to these companies as "companies that are outside of their network".
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Astenv 06/02/2010 7:46:00 PM
Davis states in his ads that that when the SS# is checked Properly. The counterfeit application will be easy to detect. AT&T is a big-boy. They need to straighten up their credit application process. Even with the number of misuses of the Davis SS#, the credit reporting agencies will show past counterfeit applications.
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Jimmie 05/28/2010 2:08:00 AM
None of the so- called "id Theft Services" you see here in comments is any different than Lifelock. Don't use any of them! Its also funny how many people are proclaiming to be the top man in identity fraud claiming to be certified--certified by who? B.S.
I have been at the forefront of identity theft before lifelock got its information in March 2005 and I can tell you that everything anyone can do for you, YOU CAN DO YOURSELF!! I did it before lifelock started in April of 2005 and still do it to this day. I have a blog that will come out soon, detailing everything about my identity fraud of 2001 that others are trying to sell you, and what to do without paying a cent, just searching from Google.
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Ray Stern 05/26/2010 12:50:00 AM
UPDATE: New Times has changed this article's PDF link to the Chandler PD report about Davis, per LifeLock's request. As commenters note here, the redaction job by Chandler PD was not that effective.
See our blog post for more details: http://blogs.phoenixnewtimes.com/valleyfever/2010/05/lifelock_worries_about_employe.php#
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David P. Foster 05/25/2010 8:14:00 PM
LOL GANG-RAPED LOL!!!!!
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Pat 05/24/2010 3:37:00 PM
I bet Mr. Davis wishes he had never been so cavalier with his information. Just goes to show no matter what, don't be stupid. I know of 1 person who has LifeLock and I will definately make them aware of this.
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Karah 05/23/2010 3:40:00 PM
While I appreciate the article, I don't care for the statement "Davis' personal ID hasn't been merely abused since he began advertising his SSN — it's been gang-raped." The crimes committed against Davis for sharing his personal information in advertisements in no way compares to the horrific and devastating crime used for comparison. Please think before using a term like "gang-rape" as an equivalent to the "excessive abuse" of a person's identity.
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Kate 05/21/2010 4:11:00 PM
I love all the obvious "damage control" comments in here. What do you suppose the odds are that Patty and Denise are just customers and not employees?
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Ray Stern 05/20/2010 4:39:00 PM
Detective Frank Mendoza of the Chandler PD says they will look into the situation.
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Gutted 05/20/2010 6:40:00 AM
Seems someone else gutted Todd Davis as well
http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendId=388730644&blogId=532659819
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progressive1 05/20/2010 3:15:00 AM
Yeah, but in the police report you can see the amounts if you really want to. Just use copy/paste on the PDF and walla! Blacked out text is revealed: (example)
1) Centerpoint Energy account #6339006000007444 in the amount of $122.00
2) Credit One Bank account #444796215517* in the amount of $573.00
3) Gemb/GAP account #601859536720* in the amount of $0.00
4) NCO Fin/22 account #2738* in the amount of $2390.00
5) Swiss Colony account #71480911* in the amount of $312.00
6) USA Savings Bank account #549123729766* in the amount of $0.00
7) Verizon New York account #716896353* in the amount of $186.00
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Mike 05/19/2010 11:02:00 PM
Check out Davis' explanation for being slammed by FTC for false advertising: http://www.lifelock.com/about-us/press-room/media/ftc-announcement
the balls on this guy...
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Ray Stern 05/19/2010 10:06:00 PM
Wow. I just tried the cut-and-paste thing with the PDF document. Good tech trick. I had no idea the redaction in that police report could be cracked like that. BTW, the redaction was not my doing -- I posted the report as Chandler PD gave it to me.
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Anonymous 05/19/2010 8:02:00 PM
It's Davis' social security number, he can advertise it if he wants. It is AT&T's own fault for not verifying identity properly. Social security No should not be taken as proof of identity.
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Drew 05/19/2010 5:18:00 PM
I really appreciated this report. Too many people buy into bs and companies get away with it. I hope print media like this stays around. I'm young and am afraid that we're losing this aspect for the future. You guys adhere to a standard that a 30 minut news program or website blurb can't give you. It also looks like Lifelock employees are bombing this board. Their website sounds insane.
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05/19/2010 2:40:00 PM
Just keep in mind how CONvincing many people found that
advertising and remember corporate America is often
just as honest. (some are just not caught yet).
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BootyFooz 05/19/2010 7:25:00 AM
Nice PDF of the police report you've got there. The blacked out information can be cut-and-pasted. The blacked out information in the incident report the police department has now released to the media:
Richard Todd Davis':
-Date of Birth
-Driver License Number (and expiration)
-Home Address (he got the picture removed from Google street view, but another commenter's link has the picture)
-Work and 'other' phone number
Also the identity information for Lifelock Employee Tamika Alfreda Jones:
- SSN
- Birth Date
- Driver's License Number and expiration
And enough other information to know that LifeLock has Qwest service, the network switch used at the Quest CO is a Nortel DMS100, etc.
Oh, and if the reporter wants a copy of his credit report - it says that it is included with the incident report - just get the whole thing...
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Robert Siciliano 05/19/2010 12:11:00 AM
"They've successfully put the good before the bad," says Robert Siciliano, a Boston author and speaker on identity-theft issues. "That's a strategy that many politicians have perfected. It's one LifeLock has done well with, also."
Wired: LifeLock CEO’s Identity Stolen 13 Times http://ow.ly/1MPKU TX! @KimZetter
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Chad 05/17/2010 2:27:00 PM
Fraud Alerts are the only proactive measure afforded to the American consumer for identity protection by the Federal Government. Fraud Alerts must be performed by the consumer or a family member every 90 days to avoid gaps in protection.
idSafeUSA.com is a tool that makes the process easy, affordable and secure. For a limited time you can Try it FREE for 90 days with no obligation!
Register today at idSafeUSA.com and see for your self.
Good luck,
idSafeUSA.com
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05/17/2010 5:47:00 AM
"Why didn't this reporter interview actual Lifelock members to see if they are satisfied with their service?"
This article is relevant to my evening, this evening. Apparently Lifelock has the funds to pay for lengthy infomercials with tons of paid "members" to cheer like idiots and to ask canned questions.
The truth is, if you are on the internet at all in any fashion and come up against someone who decides that you are a target for their anger, rage, insanity, etc. etc. they can do much more than steal your money or identity. They can ruin your good name with ease.
And regular members of society can't get a police department to go after these people. I sure would buy into a company who could bring these fools/idiots/hackers harrassers and stalkers to justice.
Sure, some boob hacks into Sarah Palin's email and we all see the big deal about bringing him to trial. Believe me, there are thousands of people out there who hold the evidence of being stalked, harrassed and slandered online. And police, detectives and the like won't do a damned thing about it. Even if it is being perpetrated by someone who has already been convicted of physical stalking and harrassment.
Why? Because most police departments don't have experienced or skilled experts on internet crimes. So they blow regular folks off and the victims' lives can be ruined forever for so many reasons. I'm sure that Sarah Palin would present herself as a satisfied person with faith in the justice system for catching her email hacker. But I am also sure that for every Sarah Palin there are a 100 Joe Schmoe's who the justice system has blown off.
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Barry 05/16/2010 3:30:00 PM
http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendId=388730644&blogId=532659819
Hi Todd Davis!
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TrustBUTVerify 05/15/2010 7:30:00 PM
Ray Stern,
It's about time someone has done a story on Lifelock. This company was founded on deception. I worked on the inside at the top. Very different environment to work in. There are many in Lifelock who have that "drink the koolaide" mentality and see Todd Davis as a 21st century Jim Jones. They will do anything and say anything to protect the Lifelock brand.
There were many employees who wouldn't use Lifelock's services (and they were free to us) because we knew the truth. We were on the inside we knew the issues with the software, hardware and security procedures that were essentially a pile of warm crap but supposed to protect people's identity. If people only knew the truth.. The masses have gotten so lazy and stupid and don't realize that what LifeLock offers, they could do themselves. It's not a hard process and one that does not require a whole lot of thinking.
From the inside, many employees didn't believe in the product and the advertising was a shock to those of us who actually worked on the systems that were supposed to protect people's identity. A majority of this stuff didn't work, yet LifeLock continued to get funding, people's real time information was shown to employees not bonded or who could bearly be trusted in an open and unprotected environment. Many of us complained about this and nothing was done to correct the problem. All they cared about was the intake of cash.
I can tell you this, when you're looking for a job after working for LifeLock, many Valley employers have reservations about hiring you. Some of these employers let you know that they don't like LifeLock, had the service and have been a victim. That $12 million dollar news story didn't help those of us looking for employment. Thanks Todd Davis.
Also, I liked the "gang-raped" comment, it's true. Lifelock does this to the "sheepeople" foolish enough to pay for this service, to the employees and to the money hungry investors who internally laugh at all the dummies paying for this service.
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hates idiots 05/15/2010 2:31:00 PM
brandy burped "from what I understand they have the highest security certification available INTERNATIONALLY." then clearly you understand nothing and just make crap up, because companies are not eligible to receive "security certifications available internationally or otherwise"
denise was PAID to spew such idiotic jibberish as "I don't have the time or the desire to go into each and every [problem with the article]" and later "having said that, I have no intention of having an online debate nor do I wish to rehash what I clearly relayed" before writing a two massive, obviously paid for by the word poorly written essay describing her deep desire to have lifelock's baby, how it is just fantastic that a company built on deception continues to flourish and impose a moron tax, taking advantage of such nitwits as herself and providing wonderful jobs for others.
it is pathetic when a PAID bloggers come to the defense of a company whose job it was to protect their identities, yet they both had their identities gang raped just like Todd Davis did. an entire industry has formed around PAID bloggers and other so called experts attacking legitimate journalism in the name of free speech. how truly far we have fallen.
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Ray Stern 05/14/2010 6:25:00 PM
Denise --
You didn't write that you were an "unpaid LifeLock spokesperson," you just said "LifeLock spokesperson." That sounded like you get some sponsorship from LifeLock. Plus, your blog -- including the link you sent -- has an ad for LifeLock on it.
I read the blog post you linked to about your identity theft problem. I'm surprised you'd defend LifeLock after the experience you detailed on your site. It certainly doesn't sound like "real protection" to me. LifeLock failed to catch the Comcast account opening, then you noticed the fraudulent charge to your credit card yourself, and then LifeLock failed to notify you of the First Premier Bank account application or protect you from that account being actually opened. How did LifeLock provide "real protection," which was what they advertise NOW?
Also, I'm curious why you, supposedly an identity theft expert, need to have your hand held, so to speak, by LifeLock in a three-way call to First Premier Bank. Even then, it doesn't sound like they did much at all, since you were still the one who had to beg the bank to do something.
I must commend you, however, for letting the public know about LifeLock's failure to "protect" you from identity theft.
** Don't you think Todd Davis should have disclosed his experiences in late 2008 and early 2009, instead of allowing his Web site to state until May of this year that he was only a victim "once?"
** I just got off the phone with Denise, who is true believer in LifeLock, for sure. I wasn't surprised when she admitted that she didn't even click on the PDF to the Chandler police regarding Todd Davis' identity thefts. Denise, who admitted she was emotional about the issue, simply refused to believe that LifeLock's Web site stated until early May that Davis had been a victim only "once."
And "Brandy" -- The FTC chair didn't state LifeLock now has a "sound business," according to the transcript, (http://htc-01.media.globix.net/COMP008760MOD1/ftc_web/transcripts/030910_presser.pdf)
Here's what Leibowitz said in reference to the "new" LifeLock:
">> Theresa Gutierrez: Theresa Gutierrez, Channel 7 News. So, he's called a con artist, a scam
artist. Why is he still in business?
>> Jon Leibowitz: Well, that's a good question. The answer is, we have with the attorneys general,
the 35 state attorneys general, and under Attorney General Madigan's lead, we have ensured that,
going forward, he has a legitimate business model, and we are going to stay on top of it. And as
Attorney General Madigan pointed out, there are some legitimate things that the service offers. As
long as they advertise truthfully, then it's not a problem. They've also changed their business model
to some extent, and, going forward, it is far more within the realm of a legitimate business model
with honest advertising to consumers. So, that's why he stays in business."
As my article states, (but it's worth repeating), you can get more information on what the FTC had to say about LifeLock, the $12 million settlement against the company and how to get a refund, by going to www.ftc.gov/lifelock.
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Denise Richardson 05/14/2010 4:24:00 PM
Ray -I reiterate -these are strictly my words -and no one elses. Now, having said that, I have no intention of having an online debate nor do I wish to rehash what I clearly relayed...but you did raise a point that I would like to clarify.
LifeLock does not claim they can prevent identity theft.
In fact, their commercials share stories of LifeLock members who when alerted to an identity theft then contact a LifeLock customer service rep -who then steps in to help restore their name.
So -I don't see where, or how, you continue to claim they promise to prevent an identity theft -they simply don't. To the contrary Ray -they simply offer a service that tries to help lessen the risk and impact. And that's exactly what I was looking for and what brought me to them in the first place. In my case though, being a longtime advocate -I also wanted to work with and support efforts of a company who values and exhibits a commitment to consumer protection and education -as well as helping to support stronger laws and assist in training law enforcement efforts. All of which meet my expectations.
As a whole, the identity theft protection industry itself is an industry can be of great value in fighting this crime. Trouble is many in the industry continue to work against each other -rather than unite. They are an industry divided unlike most industries that ban together: banks, debt collectors, credit bureaus, etc. When is the last time you saw anyone of them tear down the other? Sadly this type of "I'm better than them" behavior only hurts the industry's credibility -and our chances of beating the bad guys. But that is another story.
My SSN has been long compromised and used to obtain utilities, apartments, and who knows what-else. This is not my first bout with it. As I said, we don't have control over our own data. And once it's out there -it is irretrievable.
When LifeLock learned of suspicious activity occurring -they jumped in to handle the phone calls and worked needed while I was away over the Christmas holiday.
If you care to learn a bit of the latest mentioned identity theft -you can find more details here:
http://www.givemebackmycredit.com/blog/2010/01/first-premier-bank.html
And if you care to learn more about how I feel both the FTC settlement -you can find more here.
As I said before -my many opinions on various topics should confirm that I continue to speak for myself -and nobody else. I have been doing so for nearly two decades. Just as I would assume other identity theft experts have their own opinions -opinions that come via their knowledge and expertise -mine do too. They are not attached to strings or dollars.
http://weblogs.sun-sentinel.com/news/opinion/theslant/blog/2010/03/xxxx_14.html
I trust this answers your question. If you have further questions, you can contact me directly.
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Ray Stern 05/14/2010 3:25:00 PM
Denise, somewhere in that LifeLock-sponsored rant, you seem to be saying that you were a victim of identity theft despite your membership with LifeLock. What happened to that "real protection, real peace of mind?"
You said -> "And I can tell you, having LifeLock there to take care of my most recent identity theft was more than just convenient. Because they were taking care of the clean up, I was able to continue my holiday with my family while they made the necessary calls and faxed appropriate paperwork on my behalf. Without them, my trip would have been ruined. It's that simple. I happen to find their services offer both value and peace of mind. In the interest of full disclosure; I have been a spokesperson for LifeLock for more than three years now."
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Denise Richardson 05/14/2010 12:34:00 PM
New Times, same old empty story!
Reading this article is like stepping into a time machine. Here, it's “Groundhog Day” all over again.
It's disturbing on many levels, but I don’t have the time or the desire to go into each and every one. I do, however, want to note that this seven-page rant filled with old news, peppered with false information, and carrying more than a smidgen of twisted half-truths has the effect of trivializing the devastating effects of identity theft. It's a biased, mean-spirited personal attack that is as insulting to victims and as it is to educated consumers. I should know because I am both of those things.
The article popped up in a Google Alert on Identity Theft. But to me the story is much more about a personal grudge -than it is about identity theft. This 7 page rant can be narrowed down to a few bullet points:
The FTC ruled against LifeLock’s advertising practices. That ruling was about policies that were in place from March 2005 to April 2008, policies that LifeLock had already changed. This is old news.
Todd Davis put his Social Security Number on the side of a truck. Anyone following this story already knows that. More old news.
Mr. Maynard left the company. Yes, old news, this happened years ago!
We already know, too, that Experian sued LifeLock, claiming LifeLock’s services were hurting their profits. Yeah, so? Old news.
What’s not so widely publicized is that shortly after the case settled, Experian launched their own identity theft protection product. And speak about lawsuits, they have their own class action brought about over "free" credit report advertisements.
The article is, quite simply, nothing more than a smear campaign lodged against LifeLock. Again. There is no balance, no interviews with LifeLock customers—in fact, no new news of any kind.
For current and relevant news, you would need to look to what LifeLock is really all about. Talk to their customers. They now offer high tech solutions that consumers CAN NOT utilize themselves. They work to support and educate the public and law enforcement communities with free seminars while continuing to build partnerships with security minded companies and national victims’ rights organizations.
LifeLock not only employs hundreds of families but their operating expenses alone can be viewed as a sort of economic stimulus package that helps keep MANY businesses afloat. That translates into more jobs. Think about how many millions of dollars get woven throughout the economy because of their operating expenses. More current and relevant news.
No service out there today can guarantee that an identity theft will not occur. The truth is data breaches occur daily, cyber crime continues to explode, and tech-savvy criminals continue to find new and innovative way to hack or steal our data. I don't want to be solely responsible for cleaning up from an identity theft, only to learn it happened again. And trust me, it does! And I can tell you, having LifeLock there to take care of my most recent identity theft was more than just convenient. Because they were taking care of the clean up, I was able to continue my holiday with my family while they made the necessary calls and faxed appropriate paperwork on my behalf. Without them, my trip would have been ruined. It's that simple. I happen to find their services offer both value and peace of mind.
In the interest of full disclosure; I have been a spokesperson for LifeLock for more than three years now. My relationship with them was built on the integrity of the people behind the company. I am proud of Lifelock’s proven commitment to consumer education and to law enforcement communities, and I am proud to be one of their many Certified Identity Theft Risk Management Specialists. To be clear, I get paid to talk about identity theft, I do NOT get paid to promote LifeLock. And I make no apologies for that.
If I did however get one chuckle out of this article, it would be this. The reporter notes that LifeLock “refused” to answer questions for his story. Really. Why would they take time to respond to old news? Maybe they were busy welcoming Tom Ridge, the first secretary of the U.S. Department of Homeland Security, to their Board of Directors or taping another episode of the “Apprentice” with Donald Trump –or maybe, they were simply doing what they do best –building partnerships with like-minded companies who want to confront the real criminals -identity thieves.
Bottom line is, I have spent the better part of 18 years warning consumers of predatory practices that cause innocent people to loose their money, homes, jobs and more. There are a lot of bad guys out there -LifeLock is NOT one of them.
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ComeOnNow 05/14/2010 3:03:00 AM
I like how it's Davis's fault his identity was stolen. Of course the fact that these companies will give accounts/credit to anyone with only a name and SSN. Black and white reporting at it's best, I love the New Times!
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hates idiots 05/14/2010 2:35:00 AM
PattyA burped: "I understand they have almost 500 people on their staff. In a crummy economy where people are struggling to find work, this reporter missed the positive contributions Lifelock is making to the valley and it's economic vitality."
yes, and if their business was selling children into prostitution that would be ok, too? he's presented a pretty solid case that the company has been and remains nothing but a fraud, it even got convicted the the FTC which is nearly impossible to do, but you think that's ok?
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Scott 05/13/2010 6:17:00 PM
To paraphrase the movie Trial and Error, "They sold a penny for $19.95" , they rake in your $10 a month and DO NOTHING TO PROTECT YOU! Come one people pull your head out the sand and take control of your own finances, go to www.annualcreditreport.com and get your yearly free credit report. By the way if you've signed up with LifeCrock you probably can't do this because they've already done it and sent it to you at your expense. It's a CON and nothing else.
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Jack Swift 05/13/2010 5:41:00 PM
The fact that Ronald thinks the Arizona Republic is a real newspaper shows that he's spending way to much time smoking dope in those bongs he buys at his favorite head shop. Get your head out of your ass; New Times is all there is in this hell hole.
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Ronald 05/13/2010 2:27:00 AM
Uh, I don't get it.. Why is this diatribe (which doesn't make much sense) in my favorite head/tattoo-shop and bar guide magazine...
If I wanted to read about local valley businesses, I'd read an actual newspaper or at least the Arizona Repugnant..
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pattyA 05/12/2010 11:52:00 PM
Why didn't this reporter interview actual Lifelock members to see if they are satisfied with their service? I'm a satisfied member and I feel extremely secure in their new alert system. Has this reporter ever tried calling a credit bureau if there's a problem of mistaken identity on his credit report? Experian is impossible to deal with. I can call up Lifelock customer service any time and get answers and help. That's worth $10 a month to me.
Also- the reporter didn't mention how LifeLock is one of the few valley-based companies growing and hiring people. I understand they have almost 500 people on their staff. In a crummy economy where people are struggling to find work, this reporter missed the positive contributions Lifelock is making to the valley and it's economic vitality.
