Ben Quayle sat in Jon Kyl's office on February 14. Quayle already had privately made the decision to run for Congress in Arizona's Third District, and with the junior U.S. senator having once represented Arizona's Fourth Congressional District, Quayle was turning to him for advice.
Jamie Peachey
Jamie Peachey
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Quayle had yet to announce his candidacy to the public. "There was a plan in place — we had talked this through," he says later.
As Quayle discussed strategy with Kyl, his father, former Vice President Dan Quayle, appeared on Fox News. He recited the Republican mantra that the Obama administration has an attitude of "we know best." He asserted to host Meghan Kelly that Obama "talk[s] down to the American people" and that it is time for a "new generation of leadership."
Then, the gaffe-prone former national politician blurted:
"The big news is, my son, Ben Quayle, today filed his papers for congressman of the Third Congressional District here in Arizona. That, in the Quayle family, is big news."
Dan Quayle had just outed his son's candidacy on national television.
"My phone, luckily, was on vibrate, and it just started going crazy," Ben Quayle recalls. "Vibrating, vibrating, vibrating!"
Unaware of what had just happened, "I'm thinking, 'It's probably somebody just saying they had a kid and sending around congratulatory e-mails.' So I finally got up to leave Senator Kyl's office, and his scheduler came in and said, 'By the way, your dad just announced your candidacy on Fox News.'
"My jaw hit the floor. Senator Kyl just kind of looked at me, and not really believing it, I looked at him and said, 'Senator, he's my biggest liability.'"
Quayle laughs at telling the story, but if he didn't know already, he was soon to find out just how much his father would affect his candidacy.
Naturally, Dan Quayle's accidental announcement wasn't only big news in the Quayle family. Within hours, the blogosphere was abuzz that the son of the former vice president — whose career became defined by public humiliations — was running for Congress.
Comment sections on blog posts were littered with "potatoe" comments (about the heralded time Dan Quayle misspelled the word) and sarcastic jabs at both Quayles — like one posted on the Web site Talking Points Memo saying, "This guy sounds impressive. He has to get his daddy to announce his candidacy for him."
Ben Quayle's record of professional achievement is sparse, and he has no experience in public service, so initial impressions were that he must be the intellectual midget that his father was portrayed as being — despite the younger Quayle's three-time Academic All-American honors at Duke University and his passing the bar in three states after graduating from Vanderbilt University Law School.
Then, came the charges of entitlement and immaturity.
Quayle's famous (some would say infamous) last name put a target on his back. But it also gave the fledgling candidate instant name recognition, which early on made him a frontrunner in the GOP primary for the Third Congressional District — his lack of political (and even life) experience notwithstanding.
He drew fierce criticism from his opponents in the 10-person primary, including from former state Senator Pam Gorman, who told the Arizona Capitol Times, "There's 10 people in this race, and there's nine of us [who] may not agree on anything, but we all agree that it is completely offensive that Dan Quayle is trying to buy his little boy a seat in Congress."
Ben Quayle says he knew his name would generate public interest, but he didn't expect things to get ugly so fast.
"I didn't know it was going to be almost visceral," Quayle says of the uprising against his candidacy. "I think I underestimated how much local and [especially] national interest there would be. I didn't think anybody would care [nationally] — it's a congressional race in Arizona, you know? But it was a combination of things. Arizona was in the news a lot with [Arizona Senate Bill] 1070, and there was [U.S. Senator John] McCain's race."
Despite the negativity from his opponents — politics is a dirty game — his last name has benefited his quest to go to Washington. It has allowed him to raise a huge amount of money — more than the average 33-year-old fledgling candidate with no legislative experience could hope to raise. His father's sitting at the right hand of President George H.W. Bush for one term has paid dividends.
The elder Bush even held a fundraiser in May for Quayle at Bush's home in Houston, and Quayle's campaign contributors include former Secretary of State Donald Rumsfeld, recent U.S. Senator (from North Carolina) Elizabeth Dole, and legendary Dallas Cowboys quarterback Roger Staubach.
During the primary, Quayle was able to raise about $1.3 million. The runner-up in the campaign-funding game in the race was businessman Steve Moak, who raised about $790,000. Ex-Paradise Valley Mayor Vernon Parker, endorsed by Maricopa County Sheriff Joe Arpaio, raised about $500,000.
Despite news that he was linked to a raunchy Scottsdale Web site and wrote under the name of a character in a movie about the porn industry — which didn't play well with GOP voters, naturally — his name recognition and money helped him pull off a narrow win. He led the pack with 23 percent of the vote (Arizona political races are decided by plurality, with no runoffs required).