Right now, as I read this, my extended family is gearing up for the season. Buying all their team jerseys, mugs, hats etc. etc. Dressing their little babies in sports gear and sitting in front of the TV getting all lathered up over "their" teams.
Just like big tobacco, big football is beyond being touched by the medical profession. Too much money and too much consumer fanaticism to even make a dent in the way teams do their business. it's just a blip on the radar of those who breathe touchdowns from now until February.