The duo has managed to build a good reputation with the National Forest Service, in part thanks to that sense of community. During 10 years of putting on local music festivals, one person got punched. The rest of the festival's history has been more than a little "Kumbaya." Cardone looks back fondly on last year's festival, when a grim-looking storm was rolling in beyond Apache Lake's peaks, threatening to ruin the thousands of dollars of equipment on stage. Together, musicians and festival-goers broke down the entire stage and packed up equipment in minutes. Fans picked up garbage and cleaned up after themselves. This isn't rock 'n' roll as you'd traditionally think of it. No one is hoisting their guitars into amps, and no one is leaving behind their PBR tallboys.

For Cardone, Jerometherapy and Apache Lake Music Festival were never about making money. In fact, he hasn't earned any profits. It's been a labor of love. He and Klienlein set the ticket price low for the event intentionally. Perhaps they could charge more, but they don't just want to get the regular local music lovers out to the event — they want to convert the friends of those who come out to the Church of Arizona Music.

"Thirty dollars for 35 bands works out to something like 87 cents a band," Cardone smiles. "You do the math."

Sunset sounds: The Sugar Thieves perform at last year's Apache Lake Music Festival.
Apache Lake Music fest
Sunset sounds: The Sugar Thieves perform at last year's Apache Lake Music Festival.

Details

Apache Lake Music Festival is scheduled for Friday, October 7, and Saturday, October 8, at the Apache Lake Resort Motel and Marina in Tortilla Flat.

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Actually, it's 86 cents.

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