The "Reality Hits You Hard, Bro" Guy Hopes Fortune Follows His Fame

George Lindell never seems to stop talking. Loquacious doesn't begin to describe the 46-year-old motormouth, who appears to be stuck at warp speed.

When asked, the Valley resident will gladly (and energetically) inform you of his feelings about the state of the nation or the virtues of Prince versus Michael Jackson ("Prince is a bad motherfucker"), punctuated with spastic gestures of his arms and hands.

Given his manic energy, jags of hyperactivity, and tendency to flail his limbs, it should come as no surprise that Lindell plays drums. Hard. He's practically a percussion instrument unto himself, making his own sound effects in abundance. His ebullient dialogue and stories are peppered liberally with guttural onomatopoeia like whomp, foom, and, of course, bam.

George Lindell’s “Reality hits you hard, bro” eyewitness account made the house
painter an instant star.
Benjamin Leatherman
George Lindell’s “Reality hits you hard, bro” eyewitness account made the house painter an instant star.

Location Info


Clubhouse Music Venue

1320 E. Broadway Road
Tempe, AZ 85282

Category: Bars and Clubs

Region: Tempe


George Lindell is scheduled to host Property Six's CD-release show on Saturday, October 22, at the Clubhouse Music Venue in Tempe.

Lindell's garrulousness has served him well over the past month and has plucked him from the anonymity of a journeyman house painter and thrust him into the national spotlight. It ain't because of his substantial talents on the drums, but rather his penchant for over-the-top verbal theatrics.

After being caught up in a gnarly car accident in late September, video footage of Lindell's bizarre description of the mishap to a FOX 10 reporter went viral and nabbed him more notoriety than he ever earned from banging wooden sticks to skins.

Lindell was painting a house in North Phoenix on September 26 when he left to get an extension cord for a paint sprayer and some lunch. The 1986 Chevy Astro van he was driving was hit from behind by an SUV, which flipped over and ran into a power pole, causing the downed power lines to emit electrical sparks.

Both Lindell and the other driver were unhurt, and the resulting chaos of the accident's aftermath is when FOX 10 and other news stations interviewed Lindell. That's when the magic happened, as Lindell said the following:

"Well, I was driving down Northern Avenue, getting ready to pull into Albertson's, and all of a sudden, I was just minding my own business — bam! [It] hit me hard, right from the back! I was glued to the seat and I was like 'Wuuughghghghgh!'"

Moments later, Lindell coined what would become his catchphrase: "Bam! Reality hits you hard, bro."

He quickly became a YouTube flavor of the nanosecond and was featured on both Comedy Central's Tosh.0 (natch) and The Daily Show. A few folks on the Internet even called Lindell "the second coming of Chris Farley." Like many other Internet oddities, he was the perfect fodder for a "Songify This!" Auto-Tune remix video created by the notorious Gregory Brothers.

As for the fortune to go along with all the fame? He and his musician buddies are working on that part. Josh Irino, a longtime friend of Lindell's and drummer for local rap-rock band Property Six, has been working on getting his buddy some endorsement deals.

"George could do commercials for accident-injury lawyers, for insurance companies, collision and auto repair [places]," he says. He's even willing to star in the over-the-top commercials for local accident lawyers Lerner and Rowe, who Irino says would be a good fit for him.

"That would totally work, his personality and their commercials," he says. "'Reality hits you hard, bro' even rhymes with Lerner and Rowe."

Irino and local concert promoter Guido Ottesen, who's now serving as Lindell's manager, claim they've gotten also him a publicist in Los Angeles. At the very least, Irino promises, his friend would be entertaining.

"That's just how he is naturally. He describes everything energetically," Irino says. "His arms go up in the air and he'll try to mimic sound effects constantly. Sound effects are very big with George when he explains things."

If it were up to Lindell, he'd be making sound effects alongside Ashton Kutcher and Jon Cryer on Two and Half Men or an appearance on Jimmy Kimmel Live! (which occasionally features YouTube celebrities on the talk show.)

"Comedy shows, talk shows, anything would be cool. Anything that's more fun than painting houses," Lindell says. "And if I can make as much money doing something else as I can painting houses then I'd rather do that."

He'd even be willing to play the drums if need be, especially since he's a savant on the kit. Lindell got his first drum set at age 14 and grew up idolizing Black Sabbath's Bill Ward and Rush's Neil Peart ("He was my favorite for seven years," Lindell says. "2112 was baaad!"), much to the chagrin of his conservative Christian father. The way Lindell tells it, his dad rivaled the rage-aholic paterfamilias in Twisted Sister's video for "We're Not Gonna Take It" in terms of abhorring rock.

"My dad was a really religious guy and would yell, 'You will not play that goddamned rock 'n' roll in this house!'" Lindell says. "My sister brought home a Ted Nugent album one day, and he ripped that thing into shreds. He'd say, 'Godammit, Black Sabbath is not gonna play on Easter Sunday, motherfucker.'"

It led to some interesting situations when he was a kid and teenager.

"That's why I used to sneak the beers out, and then I'd sneak out my window at night, by the time I was 10 years old. I'd come in at 9 o'clock at night, and my dad had already had the flashlight in his hand. 'What have you been doing? Have you been drinkin', have you been smokin'?'" Lindell says, laughing. "Are you listening to that goddamn rock 'n' roll music?' My whole family's had the crazies."

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Hint: When considering whether or not to ask a company to use a "personality" in their ads, like Lerner and Rowe, DO NOT put it out in the public that you're considering doing that. Leave the public relations to the company you're approaching. Something like that will put your name on the "never call" list immediately. Advertisers want their ads to have a "surprise" element to it to make them unique.

HINT NO 2: Approaching banks who are foreclosing on properties is a good source of painting jobs. Many times, the bank will throw on a fresh coat of paint to make the property look better for sale after the "deadbeats" have moved out. In addition, one who is homeless can make their lives better by "squatting" in the various properties you've painted. Banks hardly EVER charge someone for treapassing in foreclosed properties - there are 3 houses on my block along which have squatters. You can always tell the houses - no electricity during the evening and people around during the day.


He could do commercials for Medical MJ dispencaries if that liar Obama would stop arresting people. George could say "BAM reality hits you hard bro!... That's why I use Sleeping Dragon MJ brownies available exclusively at the Happy Teaspoon on 5th and McDowell."


RADIO PHOENIXORG TALK. SING. CONNECT.First Annual Bayou Blues FestivalRadio Phoenix Fund RaiserSunday, October 23Doors open at 2:00Phoenix Center for the Arts 1202 North 3rd Street (Corner of 3rd Street and Moreland, just south of the I-10)Bands includeHotfootFull Moon MojoArizona AlligatorsDirt Music ExpressVooDoo BoneDaddyLoose Cannons Blues BandAdmission: $10 in advance$12 at the doorChildren under 10 freeAdvance tickets at, ChangingHands Bookstore (Tempe) or 480-829-5746Creole and Cajun Food by Jamburritos Cajun Grille Express Featuring burrito wrapped jambalaya, catfish, gumbo, and etouffee


Reality hasn't quite hit this numb nuts in the head (bam) yet. Like, fuuuzzazzzwham, you ain't shit and your house painting days ain't over! Boinngggggggggg


By midnight on September 28 this guy's 15 minutes were over. Are we that brain-dead as a city, and as a society, that some bottomed out dirtbag who gets his 25 year old van hit needs to be kept in the fore? But then again, I dont get; Johnjay and Rich, Lady Gaga, Madonna,Taylor Swift, Lindsay Lohan, any of the Kardashians, anone who is on American Idol, American Idol itself, Maroon 5, Oprah, The View, anyone on The View,..etc.


Use wikipedia to look up Aesthetics. I doubt you'll "get it", but it's worth trying.


This is just reality. Reality hits you hard bro'.

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