While their political campaigns benefited from the grassroots movement spurred by a volunteer corps of about 100 student organizers, the movement wasn't about the politicians. It was about activating new voters, getting Latinos engaged in their community and teaching them about the value of a vote.
"They walked for me because they knew I was walking for them," Valenzuela says.
Tony Valdovinos
Tania Jaramillo student organizer sorts campaign mailers for District 5 candidate Daniel Valenzuela.
Jamie Peachey
Several of the student organizers who mobilized Maryvale and West Phoenix are pleased with their efforts. Key players are pictured in the front row (left to right): Tony Valdovinos, Joseph Larios, Viri Hernandez, and Aldo Gonzalez.
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Their success proved unprecedented.
In the November election, Latino voter turnout in District 5 jumped by nearly 500 percent from four years earlier in that same part of town, according to an analysis of post-election data.
Earl de Berge, a longtime political pollster in the Valley, says there are several forces driving greater participation among Latinos.
"Young activists are willing to get out in the streets and do the work, and, frankly, some of the old guard doesn't do that anymore," he says. "Part of it is pure anger. There is a lot of anger in the Latino community about the political system and how they are being treated like second-rate citizens. They're sick and tired of it."
The Latino vote is going to be pivotal in the presidential election. "I think that it could be very important in 2012 and continue to grow in importance with the population," Gary Segura, a principal in the polling firm Latino Decisions, tells New Times.
He suggests it could possibly decide the election.
Given the "spasm of anti-immigrant sentiment, I'm not surprised you've got this huge increase in Latino voter registration, and that will eventually come home to roost."
Student organizers say they no longer are waiting in the wings for federal lawmakers to pass comprehensive immigration reforms like the DREAM Act, a measure that could give undocumented students a path to citizenship through college or military service.
"My heart is here. My all is to this country," says Tony Valdovinos, a DREAM Act student and one of the unpaid organizers who joined the immense effort last summer. The animated 21-year-old has tightly curled light brown hair that jumps off his head, piercing blue eyes, and a voice that exudes conviction laced with defiance. "We have this division between community and government, and we're here to make sure everyone is counted."
The division largely is driven by politicians like Maricopa County Sheriff Joe Arpaio and former state Senate President Russell Pearce, men who use anti-immigrant rhetoric to score points with supporters.
Four years ago, about 900 Latino voters showed up at the polls in District 5. That compares with more than 4,400 in 2011. This trend has picked up momentum citywide.
Voter turnout among the Hispanic community throughout Phoenix tripled since the 2007 city elections, when only 7,760 Latinos cast ballots. In 2011, the number of Latino voters jumped to 22,744.
For Stanton, increasing participation among Latinos signals a "bright future" for the nation's sixth-largest city, which is expected to have a majority population of Latino residents as early as 2020.
"I think this marks a permanent change in city of Phoenix politics," he says. "This isn't just about turnout during elections, but we're going to see more Latino involvement in city issues and a lot more activism among young Latino leaders."
The ethnic landscape in Phoenix has changed drastically in the past three decades. In 1980, Latinos accounted for 14.8 percent of Phoenix residents. Two decades later, the Latino population, at 34.1 percent, had more than doubled. By 2010, Hispanics made up nearly 41 percent of Phoenix residents.
Although Latinos remain the minority citywide, they do account for the majority in half of the city's eight council districts. In District 4, primarily Central Phoenix, 64 percent of the residents are Hispanic. In District 5, it's 58 percent. In Districts 7 and 8, which span across southwest and South Phoenix, Latinos represent 66 percent and 59 percent of the population, respectively.
DREAM Act student organizer Viri Hernandez, a reserved but gutsy 20-year-old leader, simply is programmed to work hard. Before mobilizing Latino voters in West Phoenix, she already had organized and taught English classes in her community and led protests and marches against anti-immigrant policies.
There also is Aldo Gonzalez, who arrived in the United States when he was 5 years old and became a citizen at 17. Gonzalez, with short, dark hair swept upward into a mini-Mohawk, is proud to be part of an "underground movement" to empower Latinos and neglected communities.
Though student organizers did the heavy lifting in the 2011 Phoenix election, they are part of a greater movement that started years ago in the Valley. Political and labor-based nonprofit organizations, like CASE (Central Arizonans for a Sustainable Economy), Promise Arizona (PAZ), Mi Familia Vota, Unite Here, and the César Chávez Foundation, long have sponsored voter registration drives, get-out-the-vote initiatives, and recruitment of a new generation of leaders.
Joseph Larios is one of those leaders, and his roots run deep in community organizing. In the West Phoenix initiative, he was at the core of recruiting student volunteers, mentoring them, and teaching them how to recruit and train new leaders themselves.
Councilman Michael Nowakowski, also a grassroots Latino leader, was the first Latino elected to the Phoenix City Council since the mid-1990s.
Using the same strategy of repeatedly knocking on doors, connecting with Latino voters, getting them registered and making sure they sign, seal, and deliver their ballots, Nowakowski and his team handily defeated the daughter of high-profile Latino Congressman Ed Pastor four years ago.