Let’s be honest. Bud Light Lime is the stereotypical drink of choice for Nickelback and Lifehouse fans everywhere -- not that there’s anything wrong with that. But from Budweiser’s standpoint, the beer is a bit stigmatized. You can’t blame them for wanting to try to make the classic label cool again. And how do we make things cool? Alcohol with higher ABV. And bikinis. That’s where Scottsdale’s Hotel Valley Ho comes in. To celebrate the release of the sexier Bud Light Lime-a-Rita, the macro brewer is throwing a pool party on Sunday, July 29, with enough booze to help you forget about that “Photograph” song.
Party with DJ Shorty dancing away the painful memories you hold of that one time you kind of liked that Nickelback song before you knew they wrote it. Okay, maybe we’re projecting a bit.