It’s precisely this sense of being unfulfilled, caught in between, left behind by a changing world, that Betty must now face. When success for women solely meant being thin, young, beautiful and married, the world made sense to Betty. Now it doesn’t. “She has a sense of these rules,” Weiner explains, “and people are always breaking these imaginary rules, but she’s living by them.”

January Jones stars as Betty Draper on Mad Men.
January Jones stars as Betty Draper on Mad Men.

As for this year: “She has a big season,” Weiner declares, smiling. “That’s all I can say.”

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