The Vinyl Revival: Who -- and Why -- Are Those Folks Buying Records Again?

Until I recently stopped, buying vinyl record albums was simply something I did, like sleeping or having a lot of opinions. Given a spare hour on a Tuesday, you might have turned on the TV or curled up for a nap; I went looking for records I didn't yet know I needed to own.

The people I knew who bought records — we referred to ourselves and one another as vinyl nerds or, in the case of people who really took themselves seriously, audiophiles — had, like me, been doing so their whole lives. Most of us had our own agenda. For decades, my friend Lisa has collected bubblegum pop she couldn't afford back when she was a 10-year-old girl with a five-dollar-a-week allowance and those Monkees and Sajid Khan records were new. Bob, a jazz musician I know, has devoted his off-hours to amassing every single recording ever pressed on the Chess Records label. And I once had an editor who only purchased factory-sealed copies of albums by third-rate British Invasion knock-off bands no one remembered. (He especially loved The Robbs.)

Lately, though, I've noticed that regular people are buying record albums, too.

My friend Veronica bought her husband, John, a record player for Christmas a couple of years ago because he'd lately been dragging home thrift-store records but had nothing to play them on. My friend Kathy's teenage grandson started borrowing his mother's Duran Duran LPs. Last month, an artist whose studio I visited was playing a Bix Beiderbecke album on an old Magnavox portable. "Are you a collector?" I asked. The artist looked confused. "No," she replied. "I just like old jazz music."

Something's going on. Regular people are buying record albums, and not because they're filling some childhood void or nurturing an obsession to have all of something from long ago. They appear to be buying LPs in order to listen to them. And record labels are making vinyl LPs again — certainly not for each of their new releases but often enough lately that Billboard has added a chart devoted to ranking vinyl LP sales.

Record labels slammed the door on vinyl production in the late '80s, in favor of digitized music sold on compact disc. But over the past several years, while CD sales have been largely overtaken by digital downloads, vinyl sales have been inching up. Today, each of the major labels and many indies are releasing vinyl editions of some of their higher-profile new titles, and back catalogs by estimable rock bands have enjoyed vinyl reissues in recent years, as well. The Beatles Vinyl Box Set sold out its initial print run in 2011, and ABKCO's Rolling Stones Clearly Classic series, launched last year, is reprinting that band's early- and middle-period discs in special see-through vinyl editions. Columbia Records is reportedly preparing to reissue the entire Bob Dylan catalog on vinyl later this year.

Is the vinyl revival — an actual term used now by collectors and the media to describe this uptick in interest — just a keen fad fed by Record Store Day, the internationally celebrated third Saturday of April that honors independently owned record stores? Or is this a legitimate rejection of MP3s by music buyers who dislike the soullessness of digitized music?

I suspect it's both. Nielsen SoundScan, which monitors music sales, tracked close to 5 million LP sales last year, an almost 20 percent increase over 2011. But this increased interest in vinyl records still accounts only for 1.5 percent of all domestic music sales, which favor digital downloads (the new standard mode for purchasing music) and CDs, sales of which are on the decline, dropping 13.5 percent in 2012. About half of these LP sales are for back-catalog stuff, like those Stones and Beatles reissues. I found no studies describing the median age of the new vinyl buyer, but SoundScan recently reported that French electronica duo Daft Punk's Random Access Memories album sold nearly 20,000 units in vinyl last year, suggesting that young music fans are in the vinyl revival mix, alongside nostalgic oldsters.

"We get a lot of kids in here," Matt Martinez told me. Matt recently opened Record Revival at Seventh Street and Osborn Road. It's the kind of record shop vinyl nerds like me love: clean, fairly priced LPs by every imaginable artist, neatly alphabetized in milk crates. "The other day we had three kids in here who must have been about 14 or 15 — long hair and metal-head T-shirts on. And they bought the Fantasia soundtrack."

Okay. But why? And why now?

"You can't download an album," Matt said, holding up the cover of The Lemon Pipers' Jungle Marmalade, which was playing in the background. "CDs were smaller but still tangible. Then CDs were replaced by music downloads. You can own an LP, but an MP3 is just another file on your computer. Music no longer had a physical thing — an album cover or liner notes or whatever. Kids are just discovering that, and older people are starting to remember it."

I called my friend's son Jack, who's a junior in high school and has what he calls "the vinyl bug." I told him I thought his spending his money on Supertramp albums was sort of like when my friends and I used to scour thrift stores in the early '80s, looking for vintage dinner jackets we could wear with jeans and a Dead Kennedys T-shirt — hipness by way of someone else's past.

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16 comments
Michael James
Michael James

Best article I've ever read on the vinyl revival. Usually they talk about how the sound is so much better on records. I'm one of those baby boomers that had to put a quarter on the arm of a BSR turntable during the 80s because the vinyl was made so poorly on every album the 1st song would skip. My first record was Partridge Family. - Family Album. I remember hearing my first CD on a $1000+ Bang & Olufson stereo at a store around 1986. It was Steve Winwood's Oh What The Night Can Do. It sounded terrible. The bass sounded tinny. (I know now the guy didn't know what he was doing.) I promised myself I would never buy a CD. I kept that promise until 1993 because they stopped making some albums on records, John Mellencamp's Whenever We Wanted was sold on CD not record. Then the CD bug hit me. It sounded great with the proper stereo system, no more pops and hisses. I now have 1500 CDs, and still have the 200+ LPs from my past and my old linear tracking turntable that sounds much better than the arm type ones. I play my turntable maybe once a year. Now my thoughts on why there's an LP revival. Baby Boomers don't remember how the sound truly was and don't remember how the album covers disintegrate. I forgot about the disintegration part until I looked at my albums recently and see the telltale circle of the cover and I even have a bunch of my albums in the audiophile plastic and it still happens. The younger generation never heard the pops and clicks. I also think the used CD stores mostly are behind it as well. Like the guy said in the article, LPs used to be $8.98 when a CD was $18.98. Guess which one made more profit? Now the new LPs are $18.98 and new CDs are $8.98. Guess which is making more profit now? When was the last time you bought a new stereo? Now people are buying turntables again, more profit.

Michael Brownlee
Michael Brownlee

This has been going on for years. Sheesh. As for why.....in my mind it's simple. Stealing music is hoarding. You can brag to the other 12 year olds on your IRC chat about the 180gb of music you have but what do you really have? I feel like the LP has always been the choice for QUALITY listening. Cd promised that but the reality is that CDs are about convenience. CD player in the car, DiscMan (remember those?) for on the go. CDs are dying because there's no allure and the true convenience is streaming/iTunes/online music stores these days. But as the CD continues to be replaced by files there's been a groundswell of individuals that seek more than portable music. So back comes the LP. Even after the labels stopped pressing them the demand was there. But since no/very little new music was being pressed it was collectors who created demand. People my age who grew up throwing entire pay checks at Zia's probably feel as I do, that portable music is great for its convenience but lacks the tactile experience we grew up on. I , for one, am happy to see the LP coming back and continue to buy new releases on vinyl. My daughter too, has caught the bug and her small but growing collection includes Lady Gaga, Imagine Dragons, Frankie Rose and Linda Ronstadt. I've tried to instill in her the magic of the record store and the magic of the LP. I'm succeeding so far. It's got nothing to do with being a Hipster, that's a cop out used by 30 year old guys who play video games 12 hours a day and live with their parents.

Pamela Stone Vozza
Pamela Stone Vozza

Matt, not everyone is a hipster poser - my 7th grader is fascinated with vinyl because it's DIFFERENT - it's not part of her experience of growing up and listening to music. She's enthralled with indie music and all things vintage / retro because they don't look or sound like anything commonplace. Nothing wrong with that! Personally, I'm happy she finds retro so appealing instead of following her age demographics and listening to talentless props like Kesha or talented singers who choose to appeal to the lowest common denominator like Miley!

kaysonj
kaysonj

I love vinyl. My only gripe is that many new releases are $30 ! Did the record industry learn nothing over the last 15 years? They price gouged us with CD's and eventually people found a better way. Now they have something in Vinyl where they can actually make money again and again they are jacking up the price. The new releases should be around $15 so more people can get into this revival.

Matthew Meyers
Matthew Meyers

metal-head have been buying and distributing vinyl since it's inception!!! this article is about hipsters (POSEURS!!!)

teknik
teknik

Long live vinyl!  I'll never give it up.

Nikki Anam Cara
Nikki Anam Cara

Still have lots of mine but no interest in pulling out the turntable. Scratches, skips and pops in my music have no appeal...and I don't need a surface to clean pot anymore. Damn I'm old.

teknik
teknik

If your vinyl is skipping and popping it would indicate the record was mistreated of created with a flaw.


I have 1000s of records and pops are not something you'll hear in my dj set.

 
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