AMC Esplanade 14 Reopening as a Ritzy Fork & Screen Location in August
Movie theater proprietors are a pack of nervous nellies, and rightly so.
Cineastes and buying up gigantic high-tech televisions left and right for their posh home theatres. Everyone seems to get their fix with Netflix these days. And, worse yet, Hollywood is practically itching to stream just-released movies directly to consumers.
What's a panicky cinema owner to do? Besides fighting the whole early Video on Demand thing like mad, they're tempting moviegoers come out to the ol' picture show (particularly with their cash in hand) by transforming their theatres into swank cinematic destinations.
In the case of the AMC Esplanade 14, at 2515 East Camelback Road, the trend means closing its doors for the summer and reopening in August as a high-end cinema establishment called Fork & Screen.
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