Leave it to the French to invent perfumed underpants.
Le Slip Français, a French undergarment company founded in 2011 by Guillaume Gibault, is currently raising funds to create a new line of men's underwear with an aromatic twist -- because apparently having one's junk become overwhelmed with one's funk was a problem that needed serious debriefing.
The "Made in France" brand already has produced lines of other non-scented boxers and briefs, with stoic names like Fearless, Formidable, and Valiant.
But this new line, Indomitable -- which comes with the tagline, "You want to change the world? You want to change things? Start by changing your underpants" -- aims to bring something entirely new to men's nether regions, namely hints of pears and musk.
A more scientific alternative to Febreezing your groin, Le Slip Français uses perfumed micro-capsules that are embedded into the cotton and released once the wearer of the garment begins moving, maintaining their manly aroma for up to 30 wash cycles.
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Le Slip Français aims to sell the underwear at the estimated steep price of €35 to €40, a.k.a. $46 to $52. To find out more about the project or to reserve your pair, visit their My Major Company funding page.