peSeta: Meet, Bike, Sew
One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?
The story of the peSeta bicycle cap is simple: a bike met a sewing machine.
Laura Martinez del Pozo and Jaime Sevilla Moreno, both textile makers in Madrid, recently released a short film that documents just how their cap (currently a collaboration between their textile company, peSeta, and NYC's New Museum) came to be.
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