peSeta: Meet, Bike, Sew

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The story of the peSeta bicycle cap is simple: a bike met a sewing machine.

Laura Martinez del Pozo and Jaime Sevilla Moreno, both textile makers in Madrid, recently released a short film that documents just how their cap (currently a collaboration between their textile company, peSeta, and NYC's New Museum) came to be. 

The two were given a bike and an old machine from friends. After seeing how good the two objects looked together, they had a friend permanently attach the two to create a pedal-powered sewing experience. 

See the short film after the jump and pick up a cap, now available exclu­sively in the New Museum's gift shop.

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