Thursday, July 28, 2011 at 1 p.m.
will announce this year's cast of talent found from a recent model casting call.
These "40 emerging models" will strut their stuff during the October 8 fashion show and will compete against each other for a grand prize.
Much like America's Next Top Model, the winner will be a part of a new campaign, and he or she will be the new face of Vitaminwater
Arizona and crowned "model of the year."
The announcement will take place at The Mint, at 7373 E. Camelback Road in Scottsdale, at 7 p.m.
While the event is free, PFW coordinators ask attendees to R.S.V.P
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