The organizers of Phoenix Fashion Week announced yesterday that they'll be taking their runway to a different corner of Scottsdale for 2011's weekend of local fashion.
According to Brian Hill, Phoenix Fashion Week's executive director, the event will take place at the Talking Stick Resorton the Salt River Pima Indian Community, because it's "stylish enough and large enough to house all the events that the week has to offer."
"Phoenix Fashion Week has been getting larger each year," says Hill. "So we chose Talking Stick Resort for its size and location. We can probably get another 15 percent more chairs this year."
You know, for the fashionistas who want to lug it up to North Scottsdale (almost 40 minutes away from the rest of Phoenix Design Week, also slated for October) to catch a glimpse of local established and emerging designers.
Hill says one of the big factors in their decision was that Talking Stick could host a majority of the events encompassing the fashion week.
"So many things happen during the event -- we have workshops, and fashion shows, and after-parties -- and we'll have everything kinda self-contained in one place," he says. "If someone wants to come to workshops in the daytime, watch fashion shows in the evening, and after-parties on location, they can stay there that night. It just becomes a stay and play kinda thing."
Last year's fashion week took place in the hubbub of Old Town at the W Scottdale Hotel (also in, you guessed it, Scottsdale). And earlier this summer, the coordinators of the Valley's Scottsdale Fashion Weekannounced they will be taking a hiatus this year, due to confusion about why there were two fashion weeks, in the same city, around the same time, with two different names.
So will keeping the name "Phoenix" despite the location add to confusion, or will having one of the Valley's premier fashion events take place on the outer fringes of the Valley detract from its luster or keep people away? Hill doesn't think so.
"We're really glad that Talking Stick is right off the [Loop 101] freeway, which means people can get their faster from all over," he says. "We talked to various places around the city. And we've got a list of things we're looking for in a venue and partner, and this made the most sense for us for 2011."
Local fashion fans can get a preview of what's in store for fashion week on Friday night during the Shop Garment District event being held at Degree 270.