One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?Sea
Leave it to the Dutch to invent something you can only see after a good rain.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Sea Life Scheveningen (Holland's Sea World) debuted its latest street-inspired marketing strategy -- namely, a water-repelling, bio-friendly chemical that's stenciled onto the sidewalk.
During an almost-daily downpour, the stenciled octopi appear in the concrete. Sea Life's marketing company, Fresh Green Ads, says the messages remain visible for up to eight weeks. Now, if they'll come up with something that's only visible when it's more than 100 degrees ...