Shop, Wear, React

Marcus Wallander's a self-described "curious guy" who was tasked to create a campaign for WeSC (We Are the Superlative Conspiracy), a street fashion brand based in Sweden. Wallander's big on interaction, and the above video shows one of the shopping windows he created with background designs submitted online and a...

By Claire Lawton

January 29, 2011

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Marcus Wallander's a self-described "curious guy" who was tasked to create a campaign for WeSC (We Are the Superlative Conspiracy), a street fashion brand based in Sweden.

Wallander's big on interaction, and the above video shows one of the shopping windows he created with background designs submitted online and a series of videos of models in WeSC clothing. Each window's rigged with a heat-sensitive camera that coordinates the video action with the movement of passersby.

Find more about Wallander on his website and check out more WeSC gear here.

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