Shop, Wear, React

Marcus Wallander's a self-described "curious guy" who was tasked to create a campaign for WeSC (We Are the Superlative Conspiracy), a street fashion brand based in Sweden.

Wallander's big on interaction, and the above video shows one of the shopping windows he created with background designs submitted online and a series of videos of models in WeSC clothing. Each window's rigged with a heat-sensitive camera that coordinates the video action with the movement of passersby.

Find more about Wallander on his website and check out more WeSC gear here.


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