What are the guys over at cycling-blog-turned-fashion-brand The Heavy Pedal up to these days? The Phoenix-based brand released their spring 2013 collection last week, and now it's gearing up for new ventures this summer.
The clothing company has gained notoriety (and fans -- almost 15,000 on Facebook) by issuing no apologies for its bold, in-your-face attitude. "From the first glance at the designs, one could tell we were very military inspired this season," Heavy Pedal founder Terrence Patrick says. "I am sure that is falling into the current trend of camouflage and military motifs in fashion currently."
With the help of Victor Vasquez, the talent behind the brand's graphics, Patrick has kept up a steady stream of new designs in the last four years. Last year was a very busy one for the duo, who work day jobs in addition to juggling the steadily growing brand. The brand's first cycling kit was released in September, much to the surprise of loyal fans. The popular "Flying Tigers" kit was impossible to keep in stock for the first two months of its release, consistently selling out. In January 2013, Patrick unveiled a women's line. That's right, ladies. The Heavy Pedal is no longer a boys-only party. Now, you can rock your very own "See you in Hell" tee, among a few other designs.
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At the moment, The Heavy Pedal is sold exclusively online through its website, www.theheavypedal.com. T-shirts are typically $27.99, and seasonal accessories such as hats, beanies, and hoodies are in regular rotation.
With international distribution and thousands of Instagram fans hailing the brand's "Fuck Luck" T-shirts, this spring collection is just the beginning of what Patrick has planned for The Heavy Pedal this year. "We have some cool collaborative projects that we will release in the coming months," he says. "We will be releasing tank tops and new hats. Summer is here, so we have decided to produce high-quality skateboards to shred around on."
There you have it. To see the entire Spring 2013 collection and read about their shenanigans (like cycling to Tucson and back -- seriously!), head over to theheavypedal.com.